GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
Event Experience
Overview The Hempel Sailing World Championships Aarhus 2018 event experience surveys identified that 92 per cent of all event participants had a positive experience at the event. Individual event elements were also scored by participants in order to establish what went well and what could be improved at future events. Hempel Sailing World Championships Aarhus 2018 event experience ratings The volunteers at the event
90.6% 86.8% 82.7% 81.3% 80.2% 79.3% 78.2% 75.9% 75.6% 73.7% 73.3% 72.6% 71.2% 67.2% 65.3% 61.8% 60.4% 52.0% 51.0% 49.5%
General organisation of the event On-shore facilities Live TV output At venue registration process Online registration process Equipment inspection Spectator facilities The field of play Photography output Mixed Zone / Pit Lane set-up Social media output Race management Status updates in the Press Centre The International Jury at the event Qualification system for the SWC Medal race course On-the-water experience Medal ceremonies Opening ceremony 0%
20%
40%
60%
80%
Methodology The event experience study was conducted in August-September 2018 by Sportcal, in collaboration with World Sailing, the City of Aarhus and Sport Event Denmark. Four participant groups were surveyed: • • • •
Sailors Support Staff Media VIPs
Respondents were asked to assess their experience of different organisational areas of Aarhus 2018 and score them appropriately. A rating of 1 (very poor or very unlikely) to 5 (very good or very likely) was used and mean scores were calculated to establish the GSI Rating of the event. A fifth participant group, Spectators, were surveyed by Epinion, and were asked to rate their overall event experience, resulting in rating of 80.4 per cent (4.02).
100%
Note: mean score in all respondent groups; Sailors, Support Staff, VIPs and Media KEY FINDINGS • • • • •
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The helpfulness and knowledge of the volunteer workforce was rated highest, at 90 per cent The general organisation of the event was also highly rated (87 per cent) Facilities for participants and spectators were both rated highly, whilst the online and venue registration processes also achieved good ratings The on-the-water experience of event participants, predominantly the media, was rated lower, at 52 per cent The opening ceremony also received a lower rating, with one of the main reasons for sailors scoring it lower being the amount of time they had to stand waiting prior to and during the event
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