GSI EVENT STUDY / HEMPEL SAILING WORLD CHAMPIONSHIPS AARHUS 2018
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Education and Participation PARTICIPATION The Maritime Festival had numerous opportunities for spectators to take part in various sports. From angling to wind karting and everything in between, a comprehensive programme was designed to maximise the opportunities of festival-goers. The Danish Sailing Association worked with its partners to develop an online quiz which could be taken via social media or on a website. The quiz acted as an outreach programme, allowing respondents to answer a few simple questions. The answers were processed through an algorithm that predicts the maritime sport or sailing discipline best suited to that person. The respondent can then follow-up on the result as the quiz then provides details of local clubs which provide the opportunity to try that sport. Following its launch in May 2018, World Sailing took the opportunity to showcase its inaugural eSailing World Championship in Aarhus. The championship was established with the aim of engaging with the global digital community and to increase the visibility of the sport. The game was developed by Virtual Regatta and is freely accessible on any tablet or mobile device. Players from anywhere in the world are able to race against one another whilst competing against life-like influences such as a boats behaviour and weather conditions. A stall dedicated to showcasing the game received approximately 500 visitors per day, with a peak of 750 on Saturday 10 August. The first ever eSailing World Champion was crowned at the World Sailing Annual Conference in November 2018 in Sarasota, USA.
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