We can't solve problems using the same kind of thinking we h ki d f hi ki used when we created them used when we created them. We must learn to see anew. Albert Einstein
That’s why we need h ’ h d
That’s why we need a h ’ h d
Our World is changing Our World is changing •More connected, more interdependent and more complex •More aware of the potential of diversity •More aware of the potential of diversity •More keen to resolve cultural conflicts •More open to experiment •In search of answers to environmental imperatives I h f t i t li ti •In search of new models of development •In search of new benchmarks for success
India is changing is changing
India is changing is changing •Ambitious and confident •Aware of its place in the world •Aware of its place in the world •Disconnected between ‘Western’ and indigenous aspirations •Fragmented between the haves and have‐nots •Open to experiment O t i t •Eager to learn, create and prosper
Design is changing is changing When NID was originally set up 50 years ago, it was intended to support industry
•Design Design is no more just about industry is no more just about industry •Nor Nor is it just about aesthetics is it just about aesthetics
Design is changing is changing •Design thinking is becoming a strategic public policy resource •Designing with people, as opposed to designing for people •Design actions respect life and nurture natural systems •Design is solving complex problems
Design is about Change Design is about Change Today design is needed in every sector of human endeavor‐ to bring relevance, dignity human endeavor to bring relevance, dignity and delight in how each product, service and system serves communities system serves communities Design Education needs to respond to change Design Education needs to respond to change and reinforce its multidisciplinary form
Snapshots of the
Evolving Paradigm
Design Impacts Change
Enabling people Enabling people’ss participation in participation in water management
Lightweight and corrosion resistant plastic design to replace existing metal micro Irrigation check dams DesignDirections, Pune
Design Impacts Change
Low cost solutions for mass consumption Low cost solutions for mass consumption Co‐creating innovative business models
Kiran ‐ A clean replacement for kerosene lamps D.Light
Design Impacts Change
Bamboo for development Bamboo for development
Innovative design for livelihood Sandeep Sangaru
Design Impacts Change
Low cost solutions for mass consumption Low cost solutions for mass consumption Co‐creating innovative business models
Tata Swach – Making pure water accessible DesignDirections,Pune
Design Impacts Change
A clear vision for better health A clear vision for better health
3Nethra ‐ The world’s first prescreening device Aravind Eyecare System Icarus Design
Design Impacts Change
Connectivity for rural India Connectivity for rural India
Design research on robust devices with vernacular interfaces for farm‐related data and mobile banking Incorporating GPS + Solar Recharge
Design Impacts Change
Building institutions at the grassroots Building institutions at the grassroots
Bamboo Craft Development Institute, Agartala CFBI‐NID (Centre for Bamboo Initiatives NID) 1999 ‐ 2010
Design Impacts Change
Empowering communities Empowering communities
Capacity building ‐ Design school for traditional artisans of Kutch Kala Raksha Vidhyalaya Project director: Judy Frater
Design Impacts Change
Affordable healthcare Affordable healthcare “Doing well by doing good”
Eye Hospitals for Underserved Towns and Cities Eye‐Q, SONG
Design Impacts Change
Frugal innovation with robust scalability Frugal innovation with robust scalability
Ginger by the Tata group – Changing the value equation in the hospitality industry
Design Impacts Change
Developing effective communication Developing effective communication
Visual Aids for the Health Sector ‐ sexual and reproductive health communication for rural adolescents Vikalp Design, Udaipur
Design Impacts Change
Making community spirit contagious Making community spirit contagious
‘Design for Change’ Contest ‐ Small children apply design thinking to big problems Kiran Bir Sethi – Curriculum innovation, Community driven social programmes, Inspired education
Design Impacts Change
Resource mapping Resource mapping
Visualising new models of the human fabric
Indian Designers Indian Designers
Impact Change
•Positively transform every sector •Are Are trained to catalyze cross trained to catalyze cross‐fertile fertile teams teams •Create magic with limited resources •Balance the functional with the emotional •Embody critical thinking and become the conscience of industry •Are valuable partners in sustainable development •Understand the ‘Evolving Paradigm’ U d t d th ‘E l i P di ’
Who we are Who we are •Indian Designers Educators •Educators •Thought Leaders Professionals •Professionals •Entrepreneurs
Who we are Who we are We have achieved success in our chosen fields by leveraging h fi ld b l i the power of design thinking the power of design thinking We can contribute to the creation of the next We can contribute to the creation of the next generation of design practitioners....
Why are we here? Why are we here? •We believe the RFP process that the DIPP has initiated needs to be re‐evaluated to respond to the ‘Evolving Paradigm’ for design we have shared we have shared •The stringent financial and architectural experience requirements on the potential consultants to qualify for the project is an area of on the potential consultants to qualify for the project is an area of serious concern as it excludes most NID graduates who can contribute to making the process more relevant •We do not want the Government to change its building plans, or dictate who will build the infrastructure…we want to create a vision of what ideas will transpire and what kind of space can best accommodate them
Why are we here? Why are we here? Now that the Government is keen to use design to catalyze our nation’ss use design to catalyze our nation growth, it would be unfortunate if it did not plug into the community and use its not plug into the community and use its collective wisdom to guide the new way design should be learnt. design should be learnt. It will be a disservice to the nation if we do not create a design education infrastructure that is contemporary, globally connected but also richly informed by the local context
How we can contribute How we can contribute •We can tap into the wisdom and experience of a vibrant network of design practitioners, teachers, thinkers worldwide •Stimulate fresh inquiry and bring clarity to the models of design learning in India – From primary school to vocation •Evaluate inclusive models that help create jobs with dignity but without loss of skills and tacit knowledge •Organise workshops and roundtables with groups of educators, practitioners and other stakeholders such as policy makers, design schools, design students, entrepreneurs, representatives from i d t industry, academics, professionals, NGOs and crafts‐persons d i f i l NGO d ft
How we can contribute How we can contribute •Organise an international conference to share the insights and emerging directions in design education from around the world •Form working groups to translate the consultations into a focussed vision •Enable Enable discussions at the highest level of Government to explore the discussions at the highest level of Government to explore the interface between design thinking and Ministries of the Government so that all sectors of development needs in India are addressed in a comprehensive manner
The Government is probably the largest potential user of design
What we will deliver What we will deliver •A Vision Document for implementing public policies for improving the quality of life through invention, innovation and entrepreneurship •A framework for compiling research, learning and action resources •The Vision Document will inspire p p prospective students and their parents p p to find satisfying employment that connects their individual career pursuits with national / global and humanitarian goals •The Vision Document will become the administration’s template for monitoring the institutes’ progress against national priorities and objectives and assign available resources for building specific competencies to meet evolving needs i l i d
As we embark on the quest to create more effective design create more effective design competencies for the next fifty p y years...let us reflect before we act
Let’s engage... g g