PARTNERSHIP OPPORTUNITIES FORT LAUDERDALE INTERNATIONAL BOAT SHOW DATES: NOVEMBER 1-5, 2O17 LOCATION: BAHIA MAR YACHTING CENTER
801 SEABREEZE BLVD., FT. LAUDERDALE 33316
THE EXPERIENCE U.S. Superyacht Association (USSA), in conjunction with Show Management, unveiled the new American Pavilion at the 2016 Fort Lauderdale International Boat Show. The goal of the American Pavilion was to become the destination within the show to allow attendees to learn more about yachting, charter destinations and service within the Americas. The USSA created a large area to showcase our membership through exhibit space, a designated Members' only Lounge, a seminar stage, and networking events designed to drive qualified traffic to the American Pavilion.
68% PROCESS OF BUYING A BOAT
68%
OVER 50% HAVE A WATERFRONT PROPERTY
50%
FLIBS FACTS
66%
66% OWN A BOAT
OVER 65% OWN 2 OR MORE HOMES
65%
ATTENDEES
The U.S. Superyacht Association is the only association dedicated to the promotion and protection of the large yacht industry in the United States.
50%
ANNUAL INCOME $250 THOUSAND OR MORE
25%
ANNUAL INCOME $1 MILLION OR MORE
10%
NET WORTH OF $20 MILLION OR MORE
$508.3M
TOTAL SALES BY FLIBS PARTICIPANTS
93%
SAID THEY WOULD ATTEND THE SHOW AGAIN
$380.8M
ESTIMATED SALES BY FLORIDA COMPANIES
40%
ATTENDEES ARE “C” LEVEL EXEC OR BUS. OWNER
*Economic Impact results from 2016 study conducted by Thomas J. Murray and Associates in conjunction with the University of Florida commissioned by MIASF.
The Fort Lauderdale International Boat Show attracts a qualified global audience of more than 100,000 international attendees creating the right environment for serious conversations with UHNWI prospects.
For more information about the U.S. Superyacht Association’s AMERICAN PAVILION call (954) 792-8666, or visit www.ussuperyacht.com.
PAVILION BENEFITS
ALL LEVELS OF
SPONSORSHIP INCLUDE 50K+ Pavilion Guests Daily Events Proven to Drive Traffic Reach More Than 110K with Geo-targeting Aggressive Social Media Campaign Database of Event Attendees
SCHEDULE OF EVENTS FULL SCHEDULE OF EVENTS including
cocktail parties, seminars and press conferences all designed to attract prime potential customers
FLIBS
FACTS
$29.6M TOTAL NON-LOCAL VISITOR EXPENDITURES AT THE SHOW
$208
STAGE POTENTIAL
SEMINAR STAGE providing OPPORTUNITIES
PER DAY AVERAGE EXPENDITURE BY OUT-OF-TOWN VISITORS AT THE SHOW
(HOTELS, RESTAURANTS, RETAIL SPENDING, LOCAL TRANSPORTATION)
for press conferences, educational forums and updates on many unique travel destinations
MEMBER ONLY LOUNGE
ACCESS to MEMBERS ONLY LOUNGE with coffee,
snacks and beverages all day for members. This area also provides charging stations for phones, great networking and a meeting place throughout the show
For more information about PARTNERSHIP OPPORTUNITIES call (954) 792-8666.
2
PAVILION BENEFITS
EXTRA TRAFFIC BUILDING FEATURES Social Media package to include: LIVE video streaming, and quality social media posts for the duration of the show featuring your company’s products and services Official exhibitor paid announcement on social media with expanded online profile description (150 HTML characters) *Exposure based upon sponsorship level
47K+
TWITTER IMPRESSIONS
IMPRESSIONS
2.5K+
DIGITAL MARKETING
50K+
CONNECT WITH A GLOBAL AUDIENCE OF POTENTIAL CUSTOMERS
IMPRESSIONS
AMERICAN PAVILION 2016 STATS
Ability to ENGAGE
LINKEDIN IMPRESSIONS
5.5K+
IMPRESSIONS
7K+
MARKETING
Paid advertising prior to, during and after boat show Get your brand in front of fully vetted, engaged and highly targeted audience
OVER 110K TOTAL IMPRESSIONS COURSE OF 5 DAYS
HYPER-LOCAL CONNECTS BOAT SHOW ATTENDEES WITH CONTENT
THOUSANDS
TAILORED CONTENT FED TO
NEWS FEED WEBSITES
Owners, Captains, Superyacht Industry Leaders and More
EXHIBITORS PROVIDED THIS UNIQUE OPPORTUNITY
THE AMERICAN PAVILION
TARGETS THE RIGHT AUDIENCE
WITH INTEGRATED MARKETING
GEO-LOCATION
American Pavilion ads are seen in specific country, state and metro areas
3
DEVICE
Promote your mobile application of service by targeting device type or operating system.
For more information about PAVILION BENEFITS call (954) 792-8666, or visit www.ussuperyacht.com.
DEMOGRAPHICS
American Pavilion ads reach specific audience groups targeting age, income and gender
HYPER-LOCAL TARGETING AT BOAT SHOWS With a mobile phone in nearly every attendee’s pocket,
HYPER-LOCAL MARKETING
APPEARS ON WEBSITES
allows exhibitors to tap into this unique opportunity – the chance to connect boat show attendees with content that is tailored specifically to the advertiser. The USSA will be utilizing an aggressive hyper-local marketing campaign showcasing our PAVILION PARTNERS APPEARS and EXHIBITORS leading up to and ON NEWS FEED during the Show. Advance exposure include the Monaco Boat Show.
THIS IMAGE SHOWS AN EXAMPLE OF HOW WE WILL TARGET THE SHOW.
PLUS
Re-targeting campaigns available ASK HOW
Our ads will serve individuals within the red circle. We use our ad network publishers, social media, and mainstream sites to deliver the banner ads and video ads to the attendees. In addition, we will run ads around the show in the evening to popular restaurants, bar and hotels.
For more information about PAVILION BENEFITS call (954) 792-8666.
4
PARTNERSHIP OPPORTUNITIES The AMERICAN PAVILION Title Sponsorship is specifically crafted for companies who want the largest event exposure and interactive opportunities available in the Superyacht sector. This package contains a rich combination of branding presence, advertising exposure and ability to include your team!
Title Sponsorship $50,000
Major Visibility Prior to and During Show Only (2) Title Sponsorship Opportunities Available Naming rights for the event and inclusion of company logo on all event materials to include: promotional collateral, USSA website, social media campaign, advertising, schedule of events signage, Aft Deck Lounge signage, press releases, stage signage, and exterior signage promoting the Superyacht Seminar Stage events 10’ x 20’ Booth space (based on availability) Premiere positioning in an intense social marketing and geo-targeting campaign (20) Guest Passes to Aft Deck Lounge (20) Guest Tickets to any day of the Show (20) Tickets to USSA Annual Meeting complete with table signage (2) FLIBS VIP Experience Package tickets Opportunity to present on-stage at event (based on availability, topic approval) Prime sponsorship of a Cocktail Party
54%
FLIBS
FACTS 5
OF THE 100K+ VISITORS WERE FROM OUTSIDE FLORIDA INCLUDING 10% FOREIGN VISITORS
For more information about PARTNERSHIP OPPORTUNITIES call (954) 792-8666, or visit www.ussuperyacht.com.
Pavilion Sponsorship $20,000
Second only to Title Sponsors, the Pavilion Sponsors receive major visibility prior to and during Show Inclusion of company logo prominently on promotional collateral, USSA website, social media, advertising, press releases, schedule of events signage and stage signage Premiere positioning in an intense social marketing and geo-targeting campaign (20) Guest Passes to Aft Deck Lounge (20) Guest Tickets to any day of the Show (20) Tickets to USSA Annual Meeting complete with table signage Opportunity to present on-stage (based on availability, topic approval) Prime sponsorship of a Cocktail Party
The Pavilion Sponsorship provides the perfect opportunity for companies looking for great exposure with a captive audience! It offers a fantastic opportunity for both a social and business setting to present your company's message or new product launch.
TOTAL VALUE ADDED
$485.9M
CONTRIBUTED THROUGHOUT FLORIDA AS RESULT OF SHOW
INCLUDING
$163.9M IN BROWARD COUNTY
For more info about PAVILION SPONSORSHIPS call (954) 792-8666.
6
Daily Networking Events Provide Exposure for Sponsors & Exhibitors
Superyacht Stage Sponsorship $10,000
Thousands of Guests Attend Cocktail Parties
Maximum Visibility Prior to and During Show Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and stage signage
50K Pavilion Guests Over the Course of 5-Days
Signage on stage, exterior signage promoting the Superyacht Seminar Stage events
Seminar Stage Targeting Owners, Captains and Superyacht Industry Leaders
(5) Guest Passes to Aft Deck Lounge (5) Guest Tickets to any day of the Show (5) Tickets to USSA Annual Meeting Company literature displayed throughout the show in a high-profile location
The AMERICAN PAVILION Superyacht Seminar Stage creates new opportunities for exposure during the show. The highly-promoted platform offers 30-45 minute presentations on a public stage within the AMERICAN PAVILION. Both USSA and the show producers advertise the Superyacht Seminar Stage, drawing increased traffic to all exhibitors and sponsors. This high-profile location is ideal for press conferences, celebrity guest speakers and educational programs that encourage additional media presence daily.
Superyacht Stage Presentation Opportunities $1,000
USSA MEMBER RATE
$1,500
USSA NON-MEMBER RATE
If interested in presenting on the Superyacht Seminar Stage, contact the USSA Office to pitch your presentation. Topics will be reviewed for approval. Limited spots available.
7
For more information about PAVILION SPONSORSHIPS call (954) 792-8666.
SIX MILES OF FLOATING DOCKS
100K
VISITORS FROM AROUND THE WORLD
FLIBS
FACTS
*Statistics from Ft. Laud. International Boat Show Media Kit
1K
215
MILLION VIEWERS MEDIA COVERAGE
PRIVATE PLANES LANDED AT LOCAL FBOs
Aft Deck Lounge Sponsorship $2,500
AFT DECK LOUNGE BENEFITS
Only 8 Sponsorship Opportunities Available
Private Bar
The “Aft Deck Lounge” is a Members' only and VIP Lounge area. This exclusive meeting place features coffee, snacks, phone charging stations and beverages all day throughout the show for members and VIPs. It is the perfect location for casual meetings and networking in a comfortable setting.
Coffee / Tea Stations Great Locale for Meeting
Inclusion of company logo on USSA website, social media and schedule of events signage
Light Appetizers and Snacks (Daily)
Company logo prominent featured on signage in the Aft Deck Lounge
Phone Charging Stations
(10) Guest Passes to Aft Deck Lounge (4) Guest Tickets to the Show (Max of 2 – Prime Time Preview Day) (2) Tickets to USSA Annual Meeting Opportunity to place promo material in Aft Deck VIP Lounge
Networking Event Sponsorship $1,500
Maximum (4) Nights or Buyout Event $5,000 The USSA hosts many different social events throughout the Show designed to increase your exposure and reach your prime customer targets during the world’s largest boat show. Inclusion of company logo on USSA website, social media, schedule of events signage and Aft Deck Lounge signage (2) Guest Passes to Aft Deck Lounge (2) Guest Tickets to the Show (Excluding – Prime Time Preview Day) Opportunity to place promo material in Aft Deck VIP Lounge
For more information, to register as an exhibitor or reserve your PAVILION SPONSORSHIP call (954) 792-8666.
8
The Galley Demonstration Presenting Sponsorship $10,000
Maximum visibility prior to and throughout Show Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and demonstration stage signage. Signage on demonstration stage, exterior signage promoting the Galley Demonstration schedule (5) Guest Passes to Aft Deck Lounge (5) Guest Tickets to any day of the Show (5) Tickets to USSA Annual Meeting Company Literature displayed in the Galley Demonstration area
NEW THIS YEAR TO THE AMERICAN PAVILION – The Galley Demonstration Stage will be an added feature this year to the Show. Superyacht galleys are the destination for the gastronomical creations by some of the best chefs in the world. Throughout the show this demonstration area will showcase high class culinary competitions, mixology workshops, wine tastings and cooking demonstrations by some of yachting and South Florida’s finest chefs. This area is sure to generate interest from high net worth and ultra high net worth individuals.
9
For more information about PAVILION SPONSORSHIPS call (954) 792-8666, or visit www.ussuperyacht.com.
The Loaded Pantry Sponsorship $2,500
Inclusion of company logo on USSA website, social media, schedule of events signage and the Galley Demonstrations signage. (10) Guest Passes to Aft Deck Lounge (4) Guest Tickets to the Show (Max of 2 – Prime Time Preview Day) Opportunity to place promo material in the Galley Demonstrations area If interested in conducting a culinary demo on the Galley Demonstration Stage, contact the USSA Office to pitch your presentation. Topics will be reviewed for approval. Limited spots available.
For more information about PAVILION SPONSORSHIPS call (954) 792-8666.
10
Refit America
Your Refit Destination – Chart a course for Craftsmenship
$5,000
Promote the U.S. as the Ultimate Destination for SERVICE, REPAIR, BUILD and CRUISING through this unique salon location in the show. The world’s best resources for your yacht’s refit are right in your own backyard: The most talented craftsmen, the most progressive technologies, and the most generous tax incentives. Cruise the world confidently then come home for your yacht’s maintenance, rebuilds and repair.
Only 4 Sponsorship Opportunities Available The Refit America salon is a comfortable, upscale location within the AMERICAN PAVILION to promote your refit facility. This exclusive meeting place provides a prime spot for casual meetings and great networking. (2) Exhibitor credentials to attend the Show (6) Guest Passes to Aft Deck Lounge (2) Tickets to USSA Annual Meeting Opportunity to place promo material in a designated area of the Refit Salon.
RefitAmerica
SERVICE • REPAIR • BUILD • CRUISE
11
For more information about sponsoring the U.S. Superyacht Association’s ANNUAL MEETING call (954) 792-8666, or visit www.ussuperyacht.com.
PAVILION EXHIBITOR BOOTH PRICING Booth Size 10 x 20 10 x 10 5 x 10
Sq. Ft.
Booth Price
200 100 50
$22,600.00 $11,330.00 $5,500.00
What’s included in booth prices? Booth space is priced to include trussing, production and setup of all artwork to create a cohesive look throughout the entire pavilion. In addition, you receive: • Company’s name and booth number listing in FLIBS Show Guide • Standard furniture package • Electric • Carpet • Wifi How you design and present your products as an exhibitor of the AMERICAN PAVILION is up to you (no additional signage other than backdrops/columns artwork is permitted).
EXHIBIT DATES & HOURS:
Prime Time Preview
Wed. Nov 1, Noon - 7pm (Ticket valid any show day)
General Admission
Thur. Nov 2, 10am - 7pm Fri. Nov 3, 10am - 7pm Sat. Nov 4, 10am - 7pm Sun. Nov 5, 10am - 6pm
ALL BOOTHS INCLUDE Turn-key booth in a high traffic area Full concierge service provided by USSA Staff for set-up and throughout the duration of the Show Artwork printed for booth, standard furniture package, electric, carpeting and wifi Credentials for your team and VIP Lounge passes for guests attending the Show Complimentary beverages throughout show and lunch provided daily Private meeting space available for small groups, first-come basis Cocktail parties designed to attract prime potential customers Printed Presence - Exhibitors listed on all event press releases, advertising and direct mailings Digital Presence - Exhibitors listed on USSA website, eblasts and social media campaigns
LIMITED SPACE AVAILABLE
For more information, to register PAVILION EXHIBITOR or reserve your PARTNERSHIP OPPORTUNITITY call (954) 792-8666.
12
MAKE THE MOST of Your Marketing Dollar!
Annual Meeting Sponsorship $1,500
Reinforce your company’s branding message throughout the entire show
Only 4 Sponsorship Opportunities Available Company logo on USSA website, social media, and schedule of events signage
Attract influencers to your booth by promoting your products and services
Company logo prominent featured on Annual Meeting Program, signage at the entranceway to the Grand Floridian, Save the Date postcard, promotional e-blasts and on the screens during the Annual Meeting (2) Tickets to USSA Annual Meeting (2) Guest Tickets to the Aft Deck Lounge the duration of the Show (does not include show entry) Opportunity to place promo material and one “pop-up” style banner in the entranceway to the Grand Floridian and on tables during meeting* *All material must be approved prior to the show.
The USSA will once again host our Annual Meeting on Friday, November 3, 2017 at 8 am aboard the Grand Floridian at the Fort Lauderdale International Boat Show. This sell-out event is tailored to provide valuable updates on the USSA and the superyacht industry as a whole. Sponsorship of this event, provides your firm targeted exposure in front of this exclusive crowd. ANNUAL MEETING
FACTS
PRESENTATION OF
200 & +
IN ATTENDANCE SELL-OUT CROWD EACH YEAR
13
GOLDEN COMPASS BEACON
AWARDS
For more information about sponsoring the U.S. Superyacht Association’s ANNUAL MEETING call (954) 792-8666, or visit www.ussuperyacht.com.
SPONSORSHIP AGREEMENT
All sponsorships are on a first-come, first-served basis. Once your information has been received, we will contact you regarding the final billing and the complete details of your sponsorship, as well as provide you with your sponsorship confirmation packet detailing the next steps to ensure your sponsor experience exceeds your expectations. Deadline: September 1, 2017
SPONSORSHIP LEVELS Title
$50,000
Pavilion
$20,000
Superyacht Stage
$10,000
Galley Demonstration Stage
$10,000
Refit America
$5,000
Aft Deck Lounge
$2,500
Loaded Pantry
$2,500
Networking Event
$1,500
Annual Meeting
$1,500
Superyacht Stage Presentation
$1,500 Non-Member
Superyacht Stage Presentation
$1,000 Member
CHECKOUT ZONE
LOGOS All sponsors receive additional benefits utilizing their logo in 4-color format. To take advantage of these benefits, please provide your logo as follows:
Logo requirements: • Vector Logo (.ai or .eps) (all fonts converted to outline) CMYK is preferred format. • JPG (CMYK, 300 dpi, min 7” width Logos accepted via email: info@ussuperyacht.com
Check Enclosed with Agreement Credit Card: Visa MC AMEX Total Sponsor Fees: Make checks payable to: U.S. Superyacht Association 757 SE 17th Street, #662, Fort Lauderdale, FL 33316
On behalf of our company, please reserve the above-checked Sponsorship Level in the U.S. Superyacht American Pavilion 2017. We agree to pay the amount herewith listed in no later than September 1, 2017. I understand that it is my responsibility to have ALL required advertising material, logos, etc. delivered to the U.S. Superyacht Association by September 1, 2017. Failure to make full payment by the deadline could result in non-inclusion in printed and digital media.
COMPANY NAME (AS IT WILL APPEAR ON EVENT MATERIALS) REPRESENTATIVE NAME
SIGNATURE
ADDRESS (LINE ON1)
PHONE
ADDRESS (LINE 2)
MOBILE
CITY, STATE, ZIP
BILLING NAME (AS IT APPEARS ON CREDIT CARD)
CREDIT CARD NUMBER
BILLING ADDRESS (CITY, STATE, ZIP) EXPIRATION DATE
CVV #
SIGNATURE
For more information, to register as an exhibitor or reserve your PARTNERSHIP OPPORTUNITITY call (954) 792-8666.
757 SE 17th Street, #662 • Ft. Lauderdale, FL 33316 Toll Free 800-208-580 • Local 954-792-8666 info@ussuperyacht.com • USSuperyacht.com