USSA Industry Data from Bert Fowles at Annual Meeting 2021

Page 1

OCTOBER 2021


WHY ARE WE AT FLIBS?



ND 62

FLIBS

____________

FLIBS ANNUAL ECONOMIC IMPACT

MARINE INDUSTRY

JOBS MARINE INDUTRY PAYS 28% HIGHER WAGES THAN FL STATE AVERAGE

$450M ECONOMIC IMPACT OF A SUPERBOWL MOVES AROUND EVERY YEAR IN CALIFORNIA 2022


2019 & 2021 MEGAYACHT SHOW ATTENDANCE GENERATED FROM SHOW WEBSITE INFORMATION “2020 WAS GREY”

2019 Shows Miami Yacht Show Palm Beach International Boat Show Cannes Yachting Festival Monaco Yacht Show Fort Lauderdale Intl Boat Show VIPCA Charter Yacht Show Fall BVI Charter Yacht Show Antigua Charter Yacht Show Total

Date Attending February 14-18, 2019 44 March 28-31, 2019 87 September 10-15, 2019 35 September 25-28, 2019 66 October 30-November 3, 2019 113 November 11-14, 2019 46 November 7-10, 2019 37 December 4-9, 2019 61 489

2021 Shows Palm Beach International Boat Show Spring BVI Charter Yacht Show Cannes Yachting Festival* Monaco Yacht Show* Fort Lauderdale Intl Boat Show* Fall BVI Charter Yacht Show VIPCA Charter Yacht Show Antigua Yacht Show Caribbean Charter Yacht Show*

Date March 25-28, 2021 May 12-13, 2021 September 7-12, 2021 September 22-25, 2021 October 27-31, 2021 November 3-6, 2021 November 7-10, 2021 December 4-9, 2021 December 9-12, 2021

Total(*) TO DATE

*Only named yachts over 80'

Attending Unk 16 24 84 68 18 Unk 22 20 236


WE ARE SMALL BUSINESS! ACCORDING TO THE SBA, SMALL BUSINESSES HAVE A MAXIMUM OF ANYWHERE BETWEEN 250 AND 1500 EMPLOYEES

OF SUPERYACHT BUSINESSES HAVE HAVE LESS THAN 80 EMPLOYEES

= WE ARE SMALL BUSINESS SPECIALIZED NICHE TRADE



SUPERYACHT ANNUAL EXPENSES 180’ / 54M $4,000,000 FUEL, $400,000 , 10%

DOCKAGE/PORTS:, $350,000 , 9%

MAINTENANCE & REPAIRS:, $1,000,000 , 24%

MONEY INJECTED: Into local economy by guests & crews, $250,000 , 6%

VESSEL INSURANCE, $240,000 , 6%

CLASSIFICATION/REGULATORY AND MANAGEMENT FEES, $165,000 , 4% CREW SALARIES, $1,400,000 , 34% VESSEL COMMUNICATIONS: Phones/VSAT/Freight, $165,000 , 4% PROVISIONING: Food/Beverages, $110,000 , 3% CREW EDUCATION, $20,000 , 0%


MARKET INSIGHTS


SUPERYACHT (OVER 80’) TRAFFIC SNAPSHOT

OCTOBER 2021

BTA

1,134 BTA

5,400+ VESSELS ACTIVELY TRACKING ON AIS OVER 80’ AIS - AUTOMATIC IDENTIFICATION SYSTEM



PRIVATE AVIATION

BUSINESS JET MARKET SIZE 21,000 PRIVATE AIRCRAFT _____________

GLOBAL SUPERYACHT MARKET SIZE ~$30B

GULFSTREAM (GA) 21,000 EMPLOYEES EMBRAER (SAO PAOLO) 19,000 EMPLOYEES LÜRSSEN 1,600 EMPLOYEES TESLA 70,000 EMPLOYEES


AVIATION: 10% MARKET SHARE 2,100 CUSTOMERS

MARKET SHARE

SUPERYACHT 10% MARKET SHARE OF ACTIVE AIS YACHTS 500 CUSTOMERS _______________

DIRECT RELATIONSHIP BUSINESS AND SALES MODEL APPLE 200,000,000 … PHONES PER ANNUM / TIM COOK TESLA 500,000 … CARS 2021 / JEFF BEZOS LAMBORGHINI … 5,000 PER ANNUM / 1,146 EMPLOYEES FERRARAI … 10,000 PER ANNUM / 4,164 EMPLOYEES GULFSTREAM … 147 AIRCRAFT PER ANNUM / 21,000 EMPLOYEES SUPERYACHTS … 200 – 300 HIT THE WATER PER ANNUM / PEOPLE IN THIS ROOM


33,000 GLOBAL SUPERYACHT CREW


$9B

2020 FLORIDA CITRUS INDUSTRY VALUE

62,000 EMPLOYEES


JOBS JOBS JOBS SUPERYACHT INDUSTRY

[CATEGORY NAME]

[CATEGORY NAME]

[CATEGORY NAME]


[VALUE] DAYS OWNER USE, [PERCENTAGE] [VALUE] DAYS TRANSIT, [PERCENTAGE]

SUPERYACHT ANNUAL CALENDAR

[VALUE] DAYS CHARTER, [PERCENTAGE]

OWNER USE 30 DAYS / 8% TRANSIT 30 DAYS / 8% SHIPYARD 50 DAYS / 14% CHARTER 50 DAYS / 14%

DOCKED 205 DAYS / 56%

[VALUE] DAYS DOCKED, [PERCENTAGE]

[VALUE] DAYS SHIPYARD, [PERCENTAGE]


Top 202 Largest Superyachts By Builders 592’ (180m) – 229’ (70m) Lurssen, 40, 20%

Only 1 made , 65, 32% Feadship, 20, 10% Proteksan Turquoise, 2, 1% Picchiotti, 2, 1% Perini Navi, 2, 1% Helsingor Vaerft, 2, 1%

Oceanco, 19, 9%

Fincantieri, 2, 1% Delta Marine, 2, 1% Neorion, 3, 1% Devonport Yachts, 3, 1% Benetti, 3, 1% Silver Yachts, 4, 2% CRN, 4, 2% Amels, 6, 3%

Abeking & Rasmussen, 9, 4% Blohm + Voss, 7, 3% Nobiskrug, 7, 3%


TAKEAWAYS BRINGING MORE VALUE TO OUR CUSTOMERS


FAVORABLE CURRENTS UNDERPIN THE LUXURY YACHTING MARKET

PANDEMIC PROOF DEMAND 113% INCREASE IN YACHT CHARTER INQUIRES IN JULY 2020 AS COMPARED TO JULY 2019.

GROWTH IN THE EXPERIENCE ECONOMY EXPERIENCES ACCOUNT FOR OVER 65% OF DISCRETIONARY SPENDING.

GROWTH OF HIGH NET WORTH CONSUMER SEGMENT THE GLOBAL HNW POPULATION INCREASED 9% IN 2020. MILLIONS OF CONSUMERS WHO CAN AFFORD TO PARTICIPATE IN LUXURY YACHTING CURRENTLY DON’T.

19


FAVORABLE CURRENTS UNDERPIN THE LUXURY YACHTING MARKET

WIDESPREAD ADOPTION OF THE TECH ENABLED MARKETPLACE MODEL.

INCREASING NUMBER OF LUXURY YACHTS YEAR-OVER-YEAR GROWTH RATE FOR 2020 IS ESTIMATED AT 10%+.

60% OF CONSUMERS PREFER TO SHOP ONLINE.

UNTETHERED LIFESTLYE AMERICAN DIGITAL NOMADS HAVE GROWN BY 49% FROM 2019 TO 2020. THE REMOTE WORKFORCE HAS INCREASED BY 140% SINCE 2005.

20


1. SCARCITY -

3 TAKEAWAYS

S.A.M

PURPOSE BUILT SUPERYACHT DESTINATION SLIPS OR PORT? HOW DO WE MOVE BEFORE THE MARKET? EVERY MARINA USED BY FLIBS IS BEING REDEVELOPED LESS THAN 1,000 PURPOSE-BUILT SLIPS EXIST FOR SUPERYACHTS GLOBALLY

2. AXCESS -

SUPERYACHT DESTINATION MANAGEMENT PROCESS, PROCEDURES AND BRAND STANDARDS SUPERYACHT AUSTRALIA COSTA RICA – MARINA BAHIA GOLFITO HARBOUR ISLAND, THE BAHAMAS - BRILAND CLUB MARINA PORTISCO – SARDINIA, ITALY SUPERYACHT NORTHWEST EXPERIENCE YACHT SERVICES

-

3. MANAGEMENT -

ALL SHIPS RIDE WITH THE TIDE – HOW DO WE MANAGE CUSTOMER GROWTH – BROKERAGE, CHARTER, MANAGEMENT AND NEW BUILD? BUILDING LASTING AND OUTSTANDING CUSTOMER EXPERIENCES … BUDGETS, OPERATIONS AND EMOTIONS NEW INTIMATE EXPERIENCES – CARIBBEAN CHARTER YACHT SHOW CAPITALIZING ON THE US CUSTOMER – CHARTER AND PRIVATE AVIATION THE BEST SUPERYACHT MARINA IN THE WORLD IS IN THE UNITED STATES!



Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.