CAROLINA ON MY MIND: WELCOME HOME
$735,000
CHARLOTTE HD&D READER MEDIAN HOME VALUE
$721,000
TRIANGLE HD&D READER MEDIAN HOME VALUE
HIGHER THAN CHARLOTTE MEDIAN HOME VALUE
223% 159%
HIGHER THAN TRIANGLE MEDIAN HOME VALUE
OUR GROWING AFFLUENT MARKETS
2.53 mil. CHARLOTTE POPULATION
1.34 mil. TRIANGLE POPULATION
North Carolina has long been a tradition in home furnishings as a furniture and textile manufacturing hub. Charlotte is one of the fastest-growing markets in the country. Home values in the Queen City have risen 8.2% in the last year and are projected to increase another 5.8% in the next year. Raleigh is North Carolina’s capital, and the metro area known as the Triangle, which includes Raleigh, Durham, and Chapel Hill, is home to some of the country’s best technology and research companies. The home values in the Triangle have increased 5.9% in the past year and are expected to continue rising in the coming years. As these markets grow, their residents continue to invest in their homes.
*Zillow, Canopy Relators Association, News&Observer.com
Since its inception, Home Design & Decor has featured the very best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Triangle. With six issues a year dedicated to each market, the two regions together enjoy an almost 66,000 circulation every issue. HD&D is mailed to a uent, single-family homeowners in each market with a home value over $600,000.
HD&D provides an inspiring and useful resource with timely information from local experts, as well as original and compelling content on styles, trends, color, products, and designer pro les, all of which are carefully curated and produced by our meticulous editorial sta
“North Carolina has always been the heart and soul of Southern design with a modern edge—continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and-coming creatives in the design industry, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just homeowners in the area, but business owners, designers, and creatives-at-heart alike. We aspire to become the premier book for outstanding interior design.”
BLAKE MILLER & ANNE MARIE ASHLEY CO-EDITORS-IN-CHIEFAD SPACE CALENDAR
February: Arts & Architecture
March/April: Great Escapes
May/June: In Living Color
July/August: Kitchen & Bath
September/October: Designers at Home
November/December: Great Gatherings
EDITORIAL DEADLINE: 12.23.23
EDITORIAL DEADLINE: 2.3.23
EDITORIAL DEADLINE: 3.17.23
EDITORIAL DEADLINE: 5.19.23
EDITORIAL DEADLINE: 7.21.23
EDITORIAL DEADLINE: 9.15.23
AD DEADLINE: 1.13.23
AD DEADLINE: 2.24.23
AD DEADLINE: 4.7.23
AD DEADLINE: 6.9.23
AD DEADLINE: 8.11.23
AD DEADLINE: 10.6.23
65,800 CHARLOTTE MECKLENBURG & TRIANGLE CIRCULATION
47.2 MEDIAN AGE
$625,000
MINIMUM HOME VALUE
55% WITH HOME VALUE $700,000+
50% WITH $500,000+ LIQUID ASSETS
80% WITH $150,000+ HOUSEHOLD INCOME
51.7 AVERAGE MINUTES SPENT PER ISSUE
The HD&D readers are a blend of a uent homeowners and interior designers. They are passionate about luxury furnishings and crave the best from their hometowns.
64% TOOK ACTION AFTER SEEING AN AD
HD&D direct mails each issue to select a uent, single-family homeowners and the design trade, as well as supplementing with distribution to home-related retail locations, luxury car dealerships, and real-estate relocation o ces. We employ a nationally known third-party marketing rm to provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $625,000+ along with the highest household incomes of $200,000+ which are not included in the home value list. Our list is updated annually.
Our goal is to ensure that those in the luxury market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.
Charlotte Mecklenburg’s Most Comprehensive Luxury Home Distribution
33,000
TOTAL CIRCULATION PER ISSUE
8,490
27,000 TARGETED MAILED DISTRIBUTION
6,000 TRADE & BUSINESS DISTRIBUTION
Curated US Postal Service Home Delivery by the Numbers
4th Ward, Dilworth, Elizabeth, Plaza Midwood, Myers Park, Eastover, SouthPark, Cotswold
6,995
8,996
Lake Norman, Huntersville, Cornelius, Davidson, Denver, Mooresville
1,900
Carmel, Quail Hollow, Sardis, Ballantyne, Weddington, Wesley Chapel
Matthews, Steel Creek, Lake Wylie, Fort Mill
Triangle’s Most Comprehensive Luxury Home Distribution
32,800
TOTAL CIRCULATION PER ISSUE
26,200 TARGETED MAILED DISTRIBUTION
6,600 TRADE & BUSINESS DISTRIBUTION
Curated US Postal Service Home Delivery by the Numbers
7,150
Chapel Hill, Durham, Wake Forest
11,230
Raleigh
7,820
Cary, Apex, Holly Springs, Morrisville
ADDED VALUE EVENTS
Connect with clients and other industry contacts through showroom events, dinners, and collaborative programs. We will work with committed, quali ed advertisers to create a custom event that meets your goals. This may include the presence of an editor, inviting our guest list, and promoting your business to our readers.
TRADE-EVENT SPONSORSHIP
HD&D is pleased to support and celebrate the design industry. In 2020, we were the media sponsor for the IDS Charlotte Designer Showhouses, as well as a sponsor of DESIGN ADAC, among others. As an advertiser, you have access to unique sponsorship programs for these events. We can work with you to create opportunities as part of these events.
DIGITAL SUPPORT
With our growing social media audiences, website readership, and newsletter subscribers, we can create custom digital programs to reach your clients. We bring our partners more than printed advertising to connect with our readers and achieve your goals in these key growing markets of a uence.
Written and produced by our editorial department, our sponsored content programs allow advertisers to seamlessly brand across multiple marketing channels. Your story is produced to mirror our editorial content and style, and is beautifully presented within our print and digital platforms .
Ads should be press quality PDF les No transparency, Acrobat 4.0 or higher All colors must be 4 color CMYK - No RGB or Spot Bleeds of .25 inches on all sides required on full page and two-page spread ads. Crop marks should be included.
We can create your advertisement to our speci cations for a nominal fee. Custom photography is available. Ask your account representative for details.
Ads can be sent via email or Dropbox. Ask your representative for details.
MICHAEL KOOIMAN
Publisher michaelk@homedesigndecormag.com
OONAGH MURRAY
Associate Publisher oonaghm@homedesigndecormag.com
SARAH LYDER
Adver tising & Social Media sarahl@homedesigndecormag.com
SUE MOONEY
Adver tising & Marketing Consultant suem@homedesigndecormag.com
ANNE MARIE ASHLEY
Co-Editor in Chief annemariea@homedesigndecormag.com
BLAKE MILLER
Co-Editor in Chief blakem@homedesigndecormag.com
LINDSAY RICHARDS
Art Director lindsayr@homedesigndecormag .com
K ARIN SIMONEAU
Associate Editor karins@homedesigndecormag.com
SHELLEY KEMPER
Production Coordinator shelleyk@homedesigndecormag.com
HOME DESIGN & DECOR 704.741.2774