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HOME D E S I G N
C A R O L I N A
O N
M Y
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M I N D :
W E L C O M E
H O M E
$ 7 3 5 ,0 0 0
223%
2.53 mil.
$ 7 2 1 ,0 0 0
159%
1.34 mil.
CHARLOT TE HD&D READER M E D I A N H O M E VA LU E
TRIANGLE HD&D READER M E D I A N H O M E VA LU E
O U R
G R O W I N G
HIGHER THAN CHARLOT TE MEDIAN H O M E VA LU E
HIGHER THAN TRIANGLE MEDIAN H O M E VA LU E
A F F L U E N T
C H A R LO T T E P O P U L AT I O N
T R I A N G L E P O P U L AT I O N
M A R K E T S
North Carolina has long been a tradition in home furnishings as a furniture and textile manufacturing hub. Charlotte is one of the fastest- growing markets in the countr y. Home values in the Queen City have risen 8.2% in the last year and are projected to increase a n o t h e r 5 . 8 % i n t h e n e x t y e a r. R a l e i g h i s N o r t h C a r o l i n a’s c a p i t a l , a n d t h e m e t r o a r e a k nown as the Triangle, which includes R aleigh, Dur ham, and Chapel H ill, is home to some o f t h e c o u n t r y ’s b e s t t e c h n o l o g y a n d r e s e a r c h c o m p a n i e s . T h e h o m e v a l u e s i n t h e Tr i a n g l e have increased 5.9% in the past year and are expected to continue rising in the coming years. As these markets grow, their residents continue to invest in their homes. *Zillow, Canopy Relators Association, News&Obser ver.com
A B O U T
O U R
M A G A Z I N E
Since its inception, Home Design & Decor has featured the very best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Triangle. With six issues a year dedicated to each mar k et, the t wo regions together e n j o y a n a l m o s t 6 6 , 0 0 0 c i r c u l a t i o n e v e r y i s s u e . H D & D i s m a i l e d t o a ffl u e n t , s i n g l e - f a m i l y homeowners in each market with a home value over $600,000. HD&D provides an inspiring and useful resource with timely information from local experts, as well as or iginal and compelling content on st yles, trends, color, produc ts, and designer p r o fi l e s , a l l o f w h i c h a r e c a r e f u l l y c u r a t e d a n d p r o d u c e d b y o u r m e t i c u l o u s e d i t o r i a l s t a ff .
homedesigndecormag.com
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E D I T O R I A L :
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C A R E F U L L Y
C U R A T E D
“Charlotte is a hotbed for design made up of a collective culture where artists, designers, showrooms, gallerists, and more collaborate to build upon one another's creative powers. My vision is to foster the creative genius that r e s i d e s w i t h i n t h e Q u e e n C i t y t h r o u g h t h e p a g e s o f o u r m a g a z i n e—t h e c i t y ' s p r e m i e r g u i d e t o i n t e r i o r d e s i g n .” —A S H L E Y H O T H A M C O X
EDITOR IN CHIEF, CHARLOTTE
“ Th e Tr i a n g l e a re a h a s a l w ay s b e e n t h e h e a r t a n d s o u l o f S o u t h e r n d e s i gn w i t h a modern edge—continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and-coming creatives in the design industr y, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just h o m e ow n e r s i n t h e Tr i a n g l e, b u t b u s i n e s s ow n e r s, d e s i gn e r s, a n d c re a t i ve s - a t- h e a r t a l i k e . W e a s p i r e t o b e c o m e t h e p r e m i e r b o o k f o r o u t s t a n d i n g i n t e r i o r d e s i g n .” —B L A K E M I L L E R & A N N E M A R I E A S H L E Y EXECUTIVE EDITORS, TRIANGLE
A D
S PACE
C AL E N D AR
February/March: Arts & Architecture
EDITORIAL DEADLINE: 12.20.21
AD DEADLINE: 1.08.22
IN HOME: 2.05.22
April/May: Great Escapes
EDITORIAL DEADLINE: 2.21.22
AD DEADLINE: 3.10.22
IN HOME: 4.05.22
June/July: In Living Color
EDITORIAL DEADLINE: 4.20.22
AD DEADLINE: 5.11.22
IN HOME: 6.05.22
August/September: Kitchen & Bath
EDITORIAL DEADLINE: 6.20.22
AD DEADLINE: 7.14.22
IN HOME: 8.05.22
October: Designers at Home
EDITORIAL DEADLINE: 8.19.22
AD DEADLINE: 9.08.22
IN HOME:10.05.22
November/December: Great Gatherings
EDITORIAL DEADLINE:10.20.22
AD DEADLINE:10.08.22
IN HOME:11.05.22
homedesigndecormag.com
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HOME D E S I G N
B Y
6 5 ,8 0 0
CHARLOT TE MECKLENBURG & T R I A N G L E C I R C U L AT I O N
55%
W I T H H O M E VA LU E $700,000+
T H E
&
D E C O R®
N U M B E R S
4 7 .2 MEDIAN AGE
$ 625,000 M I N I M U M H O M E VA LU E
50%
WITH $500,000+ LIQUID ASSETS
80%
WITH $150,000+ HOUSEHOLD INCOME
A U D I E N C E
5 1 .7
AV E R AG E M I N U T E S SPENT PER ISSUE
The HD&D readers are a blend of a ffl u e n t h o m e o w n e r s a n d i n t e r i o r designers. They are passionate about luxury furnishings and crave
64%
TOOK AC TION AFTER SEEING AN AD
the best from their hometowns.
D I S T R I B U T I O N H D & D d i r e c t m a i l s e a c h i s s u e t o s e l e c t a ffl u e n t , s i n g l e - f a m i l y h o m e o w n e r s a n d t h e d e s i g n t r a d e , a s well as supplementing with distribution to home-related retail locations, luxury car dealerships, a n d r e a l - e s t a t e r e l o c a t i o n o ffi c e s . W e e m p l o y a n a t i o n a l l y k n o w n t h i r d - p a r t y m a r k e t i n g fi r m t o provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $625,000+ along with the highest household incomes of $200,000+ which are not included in the home value list. Our list is updated annually. Our goal is to ensure that those in the luxur y market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.
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Y O U R
C L I E N T S
C h a r l o t t e M e c k l e n b u r g’s M o s t C o m p r e h e n s i v e L u x u r y H o m e D i s t r i b u t i o n
3 3, 000 T O TA L C I R C U L AT I O N PER ISSUE
27,000 TA R G E T E D M A I L E D DISTRIBUTION
6,000
TRADE & BUSINESS DISTRIBUTION
Curated US Postal Ser vice Home Deliver y by the Numbers
8, 490
4th Ward, Dilwor th, Elizabeth, Plaza Midwood, Myers Park, Eastover, S outhPar k , Cotswold
8 ,9 9 6
Carmel, Quail Hollow, Sardis, Ballantyne, Weddington, Wesley Chapel
6, 995
Lake Norman, Huntersville, Cor nelius, Davidson, D enver, Mooresville
1 ,9 0 0
Matthews, Steel Creek, Lake Wylie, For t M ill
Tr i a n g l e’s M o s t C o m p r e h e n s i v e L u x u r y H o m e D i s t r i b u t i o n
3 2, 800 T O TA L C I R C U L AT I O N PER ISSUE
26,200 TA R G E T E D M A I L E D DISTRIBUTION
6,600
TRADE & BUSINESS DISTRIBUTION
Curated US Postal Ser vice Home Deliver y by the Numbers
7,150 Chapel Hill, Durham, Wake Forest
homedesigndecormag.com
1 1 ,2 3 0 Raleigh
7 ,8 2 0 Car y, Apex, Holly Springs, Morrisville
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O P P O R T U N I T I E S
A D D E D VA LU E E V E N T S Connect with clients and other industry contacts through showroom events, dinners, and c o l l a b o r a t i v e p r o g r a m s . W e w i l l w o r k w i t h c o m m i t t e d , q u a l i fi e d a d v e r t i s e r s t o c r e a t e a custom e vent that meets your goals. This may include the presence of an editor, inviting our guest list, and promoting your business to our readers. TRADE-EVENT SPONSORSHIP HD&D is pleased to suppor t and celebrate the interiors industr y. In 2020, we were the media sponsor for the IDS Charlotte Designer Showhouses, as well as a sponsor of Design ADAC, among others. As an adver tiser, you have access to unique sponsorship programs for these events. We can work with you to create opportunities as part of these events. D I G I TA L S U P P O R T With our growing social media audiences, website readership, and newsletter subscribers, we can create custom digital programs to reach your clients. We bring our partners more than printed advertising to connect with our readers and achieve your goals in these key g r o w i n g m a r k e t s o f a ffl u e n c e .
N A T I V E
A D V E R T I S I N G
Written and produced by our editorial department, our sponsored content programs allow advertisers to seamlessly brand across multiple marketing c h a n n e l s . Yo u r s t o r y i s p r o d u c e d t o m i r r o r o u r e d i t o r i a l c o n t e n t a n d s t y l e , and is beautifully presented within our print and digital platforms.
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Charlotte
Triangle
APRIL/MAY 2021
HOME
FEBRUARY/MARCH 2021
D E S I G N
Arts &
Chic
Havens
&
S P E C I F I C A T I O N S
Full page/full bleed 8.375” x 10.8125” trim Export with 0.25” bleed all around (8.875” x 11.3125” with bleed)
Quarter page 3.45” x 4.6387”
CONTEMPORARY CUBE
COLOR CRUSH: FRESH FERN
POWER IN IMPERMANENCE HOME DESIGN & DECOR CHARLOTTE
APRIL/MAY 2021
Two page spread 16.75” x 10.8125” trim Export with 0.25” bleed all around (17.25” x 11.3125” with bleed)
PLUS:
NATURAL SELECTION
Charlotte
FEBRUARY/MARCH 2021
Half page vertical 3.45” x 9.8125”
A D
Arts &
Chic
Half page horizontal 7.375” x 4.6387”
F O R M A T S
A d s s h o u l d b e p r e s s q u a l i t y P D F fi l e s No transparenc y, Acrobat 4.0 or higher All colors must be 4 color CMYK - No RGB or Spot
ARCHITECTURE
Bleeds of .25 inches on all sides required on full page and two-page spread ads. Crop marks
February/March 2021
Havens
S I Z E S
D E C O R®
ARCHITECTURE
PLUS:
Triangle
A D
&
should be included.
A D
F O R M A T S
W e c a n c r e a t e y o u r a d v e r t i s e m e n t t o o u r s p e c i fi c a t i o n s f o r a n o m i n a l f e e . C u s t o m p h o t o g r a p h y
PLUS:
WOMEN ARTISTS
PLUS:
A STYLE HUNTRESS’ TREASURE TROVE
YEAR-ROUND RETREATS VOL. 21 | NO. 1
COLOR CRUSH: FRESH FERN
is available. Ask your account representative for details.
A D
S U B M I S S I O N
Ads can be sent via email or Dropbox. Ask your representative for details.
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C O N T A C T S
M I C H A E L M AY E R
ASHLEY HOTHAM COX
Publisher
Editor in Chief, Charlotte
michaelm@homedesigndecormag.com
ashleyhc@homedesigndecormag.com
O O N A G H M U R R AY
ANNE MARIE ASHLEY
Associate Publisher
E xe c u t i ve E d i to r, Tr i a n g l e
oonaghm@homedesigndecormag.com
anniemariea@homedesigndecormag.com
FERN HOWERIN
BLAKE MILLER
Advertising & Marketing Consultant
E xe c u t i ve E d i to r, Tr i a n g l e
fernh@homedesigndecormag.com
blakem@homedesigndecormag.com
CHERYL NELSON
SARAH MANN
Advertising & Social Media
Art Director
cheryln@homedesigndecormag.com
sarahm@homedesigndecormag.com
SUE MOONEY
KARIN SIMONEAU
Advertising & Marketing Consultant
Associate Editor
suem@homedesigndecormag.com
karins@homedesigndecormag.com SHELLEY KEMPER Production Coordinator shelleyk@homedesigndecormag.com
HOME DESIGN & DECOR 704.585.8025
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