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HOME D E S I G N
C A R O L I N A
O N
M Y
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M I N D :
W E L C O M E
H O M E
$ 7 3 5 ,0 0 0
223%
2.53 mil.
$ 7 2 1 ,0 0 0
159%
1.34 mil.
CHARLOT TE HD&D READER M E D I A N H O M E VA LU E
TRIANGLE HD&D READER M E D I A N H O M E VA LU E
O U R
G R O W I N G
HIGHER THAN CHARLOT TE MEDIAN H O M E VA LU E
HIGHER THAN TRIANGLE MEDIAN H O M E VA LU E
A F F L U E N T
C H A R LO T T E P O P U L AT I O N
T R I A N G L E P O P U L AT I O N
M A R K E T S
North Carolina has long been a tradition in home furnishings as a furniture and textile manufacturing hub. Charlotte is one of the fastest- growing markets in the countr y. Home values in the Queen City have risen 8.2% in the last year and are projected to increase a n o t h e r 5 . 8 % i n t h e n e x t y e a r. R a l e i g h i s N o r t h C a r o l i n a’s c a p i t a l , a n d t h e m e t r o a r e a k nown as the Triangle, which includes R aleigh, Dur ham, and Chapel H ill, is home to some o f t h e c o u n t r y ’s b e s t t e c h n o l o g y a n d r e s e a r c h c o m p a n i e s . T h e h o m e v a l u e s i n t h e Tr i a n g l e have increased 5.9% in the past year and are expected to continue rising in the coming years. As these markets grow, their residents continue to invest in their homes. *Zillow, Canopy Relators Association, News&Obser ver.com
A B O U T
O U R
M A G A Z I N E
Since its inception, Home Design & Decor has featured the very best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Triangle. With six issues a year dedicated to each mar k et, the t wo regions together e n j o y a n a l m o s t 6 6 , 0 0 0 c i r c u l a t i o n e v e r y i s s u e . H D & D i s m a i l e d t o a ffl u e n t , s i n g l e - f a m i l y homeowners in each market with a home value over $600,000. HD&D provides an inspiring and useful resource with timely information from local experts, as well as or iginal and compelling content on st yles, trends, color, produc ts, and designer p r o fi l e s , a l l o f w h i c h a r e c a r e f u l l y c u r a t e d a n d p r o d u c e d b y o u r m e t i c u l o u s e d i t o r i a l s t a ff .
www.homedesigndecormag.com
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E D I T O R I A L :
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C A R E F U L L Y
C U R A T E D
“Charlotte is a hotbed for design made up of a collective culture where artists, designers, showrooms, gallerists, and more collaborate to build upon one another's creative powers. My vision is to foster the creative genius that r e s i d e s w i t h i n t h e Q u e e n C i t y t h r o u g h t h e p a g e s o f o u r m a g a z i n e—t h e c i t y ' s p r e m i e r g u i d e t o i n t e r i o r d e s i g n .” —A S H L E Y H O T H A M C O X
EDITOR IN CHIEF, CHARLOTTE
“ T h e Tr i a n g l e i s b r i m m i n g w i t h c re a t i v e e n e rg y f u e l e d b y t h e l o c a l t a l e n t c o l l e c t i v e. From established designers to emerging tastemak ers, my goal is to promote the best w o r k t h e s e p a s s i o n a t e c r e a t i v e s h a v e t o o ff e r a n d s h o w c a s e w h a t m a k e s t h e a r e a t r u l y unique. Each issue features the latest trends, a highly curated selection of homes, and exper t advice. We strive to inspire our readers to bring st yle into their own living s p a c e s a n d t o b e t h e a r e a ’s g o - t o r e s o u r c e f o r a l l t h i n g s i n t e r i o r d e s i g n .” —L I N D S A Y M . P O W E L L
EDITOR IN CHIEF, TRIANGLE
A D
S PACE
C AL E N D AR
February/March: Arts & Architecture
EDITORIAL DEADLINE: 12.20.20
AD DEADLINE: 1.08.21
IN HOME: 2.05.21
April/May: Great Escapes
EDITORIAL DEADLINE: 2.20.21
AD DEADLINE: 3.10.21
IN HOME: 4.05.21
June/July: In Living Color
EDITORIAL DEADLINE: 4.20.21
AD DEADLINE: 5.11.21
IN HOME: 6.05.21
August/September: Kitchen & Bath
EDITORIAL DEADLINE: 6.20.21
AD DEADLINE: 7.09.21
IN HOME: 8.05.21
October/November: Designers at Home
EDITORIAL DEADLINE: 8.20.21
AD DEADLINE: 9.08.21
IN HOME:10.05.21
December/January: Great Gatherings
EDITORIAL DEADLINE:10.20.21
AD DEADLINE:11.07.21
IN HOME:12.05.21
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HOME D E S I G N
B Y
6 5 ,8 0 0
CHARLOT TE MECKLENBURG & T R I A N G L E C I R C U L AT I O N
55%
T H E
&
D E C O RÂŽ
N U M B E R S
4 7 .2 MEDIAN AGE
$ 625,000 M I N I M U M H O M E VA LU E
50%
W I T H H O M E VA LU E $700,000+
WITH $500,000+ LIQUID ASSETS
80%
WITH $150,000+ HOUSEHOLD INCOME
A U D I E N C E
5 1 .7
AV E R AG E M I N U T E S SPENT PER ISSUE
The HD&D readers are a blend of a ffl u e n t h o m e o w n e r s a n d i n t e r i o r designers. They are passionate about luxury furnishings and crave
64%
TOOK AC TION AFTER SEEING AN AD
the best from their hometowns.
D I S T R I B U T I O N H D & D d i r e c t m a i l s e a c h i s s u e t o s e l e c t a ffl u e n t , s i n g l e - f a m i l y h o m e o w n e r s a n d t h e d e s i g n t r a d e , a s well as supplementing with distribution to home-related retail locations, luxury car dealerships, a n d r e a l - e s t a t e r e l o c a t i o n o ffi c e s . W e e m p l o y a n a t i o n a l l y k n o w n t h i r d - p a r t y m a r k e t i n g fi r m t o provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $625,000+ along with the highest household incomes of $200,000+ which are not included in the home value list. Our list is updated annually. Our goal is to ensure that those in the luxur y market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.
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HOME D E S I G N
T A R G E T I N G
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Y O U R
C L I E N T S
C h a r l o t t e M e c k l e n b u r g’s M o s t C o m p r e h e n s i v e L u x u r y H o m e D i s t r i b u t i o n
3 3, 000 T O TA L C I R C U L AT I O N PER ISSUE
27,000 TA R G E T E D M A I L E D DISTRIBUTION
6,000
TRADE & BUSINESS DISTRIBUTION
Curated US Postal Ser vice Home Deliver y by the Numbers
8, 490
4th Ward, Dilwor th, Elizabeth, Plaza Midwood, Myers Park, Eastover, S outhPar k , Cotswold
8 ,9 9 6
Carmel, Quail Hollow, Sardis, Ballantyne, Weddington, Wesley Chapel
6, 995
Lake Norman, Huntersville, Cor nelius, Davidson, D enver, Mooresville
1 ,9 0 0
Matthews, Steel Creek, Lake Wylie, For t M ill
Tr i a n g l e’s M o s t C o m p r e h e n s i v e L u x u r y H o m e D i s t r i b u t i o n
3 2, 800 T O TA L C I R C U L AT I O N PER ISSUE
26,200 TA R G E T E D M A I L E D DISTRIBUTION
6,600
TRADE & BUSINESS DISTRIBUTION
Curated US Postal Ser vice Home Deliver y by the Numbers
7,150 Chapel Hill, Durham, Wake Forest
www.homedesigndecormag.com
1 1 ,2 3 0 Raleigh
7 ,8 2 0 Car y, Apex, Holly Springs, Morrisville
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O P P O R T U N I T I E S
A D D E D VA LU E E V E N T S Connect with clients and other industry contacts through showroom events, dinners, and c o l l a b o r a t i v e p r o g r a m s . W e w i l l w o r k w i t h c o m m i t t e d , q u a l i fi e d a d v e r t i s e r s t o c r e a t e a custom e vent that meets your goals. This may include the presence of an editor, inviting our guest list, and promoting your business to our readers. TRADE-EVENT SPONSORSHIP HD&D is pleased to suppor t and celebrate the interiors industr y. In 2020, we were the media sponsor for the IDS Charlotte Designer Showhouses, as well as a sponsor of Design ADAC, among others. As an adver tiser, you have access to unique sponsorship programs for these events. We can work with you to create opportunities as part of these events. D I G I TA L S U P P O R T With our growing social media audiences, website readership, and newsletter subscribers, we can create custom digital programs to reach your clients. We bring our partners more than printed advertising to connect with our readers and achieve your goals in these key g r o w i n g m a r k e t s o f a ffl u e n c e .
N A T I V E
A D V E R T I S I N G
Written and produced by our editorial department, our sponsored content programs allow advertisers to seamlessly brand across multiple marketing c h a n n e l s . Yo u r s t o r y i s p r o d u c e d t o m i r r o r o u r e d i t o r i a l c o n t e n t a n d s t y l e , and is beautifully presented within our print and digital platforms.
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OCTOBER/NOVEMBER 2020
HOME DESIGN & DECOR CHARLOTTE
Triangle
Charlotte
HOME
JUNE/JULY 2020
D E S I G N
A D
DESIGNERS at HOME
S I Z E S
&
&
D E C O R®
S P E C I F I C A T I O N S
June/July 2020
IN LIVING
Color PLUS:
PLUS:
Quarter page 3.45” x 4.6387”
SHOWHOUSE SHOWDOWN VOL. 20 | NO. 3
TERRACOTTA TRENDING FALL STYLING Charlotte
Full page/full bleed 8.375” x 10.8125” trim 7.375” x 9.8125” live area 8.875” x 11.3125” with bleed
Two page spread 16.75” x 10.8125” trim 15.75” x 9.8125” live area 17.25” x 11.3125” with bleed
COLOR CRUSH: MELON DRAMA
AUGUST/SEPTEMBER 2020
Half page vertical 3.45” x 9.8125”
A D
Half page horizontal 7.375” x 4.6387”
F O R M A T S
A d s s h o u l d b e p r e s s q u a l i t y P D F, T I F F o r J P E G fi l e s
Kitchen & Bath
No transparenc y, Acrobat 4.0 or higher All colors must be 4 color CMYK - No RGB or Spot Bleeds of .25 inches on all sides required on full page and two-page spread ads. Crop marks should be included.
A D
F O R M A T S
W e c a n c r e a t e y o u r a d v e r t i s e m e n t t o o u r s p e c i fi c a t i o n s f o r a n o m i n a l f e e . C u s t o m p h o t o g r a p h y is available. Ask your account representative for details.
PLUS:
KITCHEN CONFIDENTIAL COLOR CRUSH: LOVELY LILAC
A D
S U B M I S S I O N
Ads can be sent via email or Dropbox. Ask your representative for details.
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D E C O RÂŽ
C O N T A C T S
M I C H A E L M AY E R
ASHLEY HOTHAM COX
Publisher
Editor in Chief, Charlotte
michaelm@homedesigndecormag.com
ashleyhc@homedesigndecormag.com
O O N A G H M U R R AY
L I N D S AY M . P O W E L L
Associate Publisher
Editor in Chief, Tr iangle
oonaghm@homedesigndecormag.com
lindsayp@homedesigndecormag.com
FERN HOWERIN
SARAH MANN
Advertising & Marketing Consultant
Creative Director
fernh@homedesigndecormag.com
sarahm@homedesigndecormag.com
CHERYL NELSON
KARIN SIMONEAU
Advertising & Social Media
Associate Editor
cheryln@homedesigndecormag.com
karins@homedesigndecormag.com
SUE MOONEY
SHELLEY KEMPER
Advertising & Marketing Consultant
Production Coordinator
suem@homedesigndecormag.com
shelleyk@homedesigndecormag.com
HOME DESIGN & DECOR 704.585.8025
www.homedesigndecormag.com
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