Celebrity Style

Celebrity style is often framed expensive garments crafted by high-profile designers that are worn by A-listers when traveling or walking the red carpet. These pieces might be seen only once or twice before being discarded.

However, not all celebrities buy into the fast-fashion, wear-it-once lifestyle.

For some celebs, there is a growing need for sustainability in daily life which extends to the fashions they wear to glamorous functions. Look at Emma Watson, for example. The actress, UN Women Ambassador and advocate for sustainable fashion has a closet full of classic black trousers and jackets, crisp white tops and a full array of colorful dresses that are easy to replicate using sustainable fashion brands from around the world. Her Instagram account (@the_press_tour) details the eco-friendly brands that she wears to press events and meetings, and has garnered a massive audience of over 500,000 followers.

Additionally, Pharrell Williams, famous singer, songwriter and record producer, is also a notorious supporter of sustainable clothing. As co-owner of denim brand G-Star Raw, Williams launched a sustainable fashion campaign in 2014 called Raw for the Oceans, which features clothing made from recycled ocean plastic.

Watson and Williams are just two of many celebrities raising awareness about where our clothing comes from and how we can incorporate more sustainable items into our own wardrobes.

Using their looks and favorite eco-friendly selections as inspiration, here are some sustainable brands you can shop to recreate ecological celebrity styles.

Since its creation in 2005, VEJA has made 19 different models of shoes. One of the raw materials they work with is rubber, which is used in the sole of every VEJA sneaker. Since 2004, VEJA has purchased 130 tons of wild rubber from the Amazon rainforest, preserving around 300,000 acres of the land.

Watson currently owns two sets of VEJA shoes, which she models on her Instagram account. You can match her style by buying a pair of sneakers on the VEJA website, starting around $121.

In need of a casual tee or a pair of comfy joggers? Alternative Apparel is the sustainable fashion brand to check out on days when you want to simply kick back and relax.

Using organic and recycled materials, Alternative Apparel is an American company that creates eco-friendly clothes for both men and women. The company has stores in 31 states and features considerably low prices for their high-quality items, with T-shirts starting as low as $7.

If you want to channel celebrity style, wear Catbird jewelry, a favorite of Watson’s. She wore Catbird earrings to her London premiere of “Beauty and the Beast” in February of last year, and a Catbird choker to her film premiere of “The Circle” last May.

Catbird creates jewelry in a Brooklyn studio with recycled or fair-trade gold. They have a plethora of necklaces, rings and earrings at affordable prices on both their website and in their NYC store. They also carry cruelty-free beauty products.

Zady serves customers with a more expensive taste. Trench coats, soft cable-knit sweaters, elegant silk dresses—each item for sale on Zady has its own description of all the natural materials used in its production and how it was made.

Zady works with farmers, washers, spinners, knitters and sewers to ensure they make the most out of organic materials. They monitor pesticide use, water treatment, dye composition and the energy efficiency and sources of the factories they collaborate with.

In addition to selling eco-friendly clothing, Zady also offers information on their website that explains the goals of sustainable fashion and the influence of certain materials on the environment.

Reformation is a brand that makes quality sustainable clothing for women of all shapes and sizes. Their collections cover a multitude of styles, from wedding dresses to jean jackets.

Tencel (a fabric) appears in several Reformation pieces. Tencel is produced by an Austrian company called Lenzing, and is nearly identical to cotton. It comes from Eucalyptus trees and is produced without the use of pesticides or insecticides.

Reformation also utilizes deadstock fabrics, which are the leftover fabrics that mills and garment factories usually send to landfills. Reformation purchases deadstock fabrics from other designers and warehouses and then incorporates them into their own looks. According to the company’s website, about 15 percent of Reformation clothing is made from deadstock fabric, and 2-5 percent of their clothing is repurposed vintage pieces, saving up to 13,000 pounds of carbon dioxide emissions per year.

No matter your personal style or budget, all of these eco-friendly brands are perfect for channeling celebrity fashion. Whether you’re craving the expensive, chic looks of VEJA and Zady, or want to explore affordable, trendy options like Alternative Apparel, there are countless ways to be both stylish and savvy, saving the environment one outfit at a time.