“The business reasons for us relocating to Tauriko Business Estate were very persuasive.”
CASE STUDY BROTHER INTERNATIONAL (NZ) LTD Once Brother International decided to move from their Wellington location they felt the time was right to take a wider view of where they might relocate. Brother commissioned Deloitte to do a report, which looked at every port in the country they could potentially use. Brother New Zealand Chairman Graham Welshe says Tauranga won out for a number of reasons; most notably that the move was expected to save Brother $5 million over the next five years. Also a key factor was that build costs were around 30 per cent cheaper than in competing locations and that Brother would have two-hour access to 60 per cent of its customer bases. Easy access to the port, real estate and living costs, and seismic and tsunami risks in alternative locations also played into Tauriko Business Estate’s favour.
Graham says they are excited to be working with Element IMF Limited, who has recognised Brother’s potential to have a significant positive impact in Tauranga. “We have been especially impressed with Element IMF Commercial Manager Rachel Emerson’s integrity and her on-going support with this relocation.” Graham says “We are ideally based in Tauranga to create a warehousing facility where we will be able to drive our stock and sales to meet customer needs.” The $10 million dollar Brother International head office and warehouse project is on track for completion by early October and encompasses a 6000sq m warehouse, 1000sq m office and gym, 630sq m canopies and generous outdoor courtyard and amenities.
FACTS • Leading provider of print and imaging equipment • $10 million head office and warehouse project • A three-way collaboration between Brother, Tauriko Business Estate’s development arm Element IMF and Strongline Buildings, who are constructing the new facility.
Published on Jun 20, 2014