“The Tauriko Business Estate appealed for several reasons.”
FACTS • Industry leaders • World-leading water-based measurement systems • Over 30 years experience
CASE STUDY BLUELAB With over 30 years experience in the manufacture of electronics, and widely acknowledged as leaders in the industry, Bluelab Corporation relocated to the Tauriko Business Estate from an older suburban industrial area of Tauranga in May 2010. The Tauriko location appealed for several reasons. Firstly, there was good access for visitors to their building off the main arterial routes and this was viewed as a significant improvement on the previous location. This aspect was noted by regular visitors from Auckland and Hamilton after they moved in.
• High-value manufacturing business www.getbluelab.com Secondly, the quick travelling times via the expressway are a benefit for staff attending various events and meetings in the centre of Tauranga during work hours. CEO Greg Jarvis says the third compelling reason was the holistic offering of Tauriko Business Estate. “Having the opportunity to relocate Bluelab, as a high-value manufacturing business, in a well-constructed building in a modern commercial environment was seen as positive for the company’s brand image and credibility by international customers.”
Published on Jun 20, 2014