THE TOY BOOK AND THE TOY INSIDER HOST
THE BIGGEST SWEET SUITE EVER THE TOY BOOK AND THE TOY INSIDER’S NINTH ANNUAL Sweet Suite event took place on July 11 at Pier Sixty in New York City. Known as The Biggest Night of Play, the premiere toy party was completely sold out for both sponsors and attendees, hosting more than 400 press, YouTube creators, and digital influencers to connect with more than 90 toy companies in advance of the holiday shopping season. This year at Sweet Suite, influencers and the media enjoyed one-on-one time with representatives from the hottest kids’ brands and properties on the market, including Jazwares, VTech, LeapFrog, Nintendo, Just Play, Basic Fun!, Crayola, Dynacraft, Hasbro, PlayMonster, Mattel, HEXBUG, Jakks Pacific, LEGO, WowWee, Spin Master, Moose Toys, and more. #sweetsuite18 generated more than 40.1 million Twitter impressions and more than 900 Instagram posts and counting.
Enormous swag boxes were shipped directly to attendees’ homes after the event, which sparked a resurgence in social media impressions and ensures bloggers and journalists have products on-hand to review and share with their followers. The swag boxes yielded live and recorded unboxing videos on Instagram, Facebook, and YouTube. Sponsors have already begun to reserve space at Sweet Suite 2019. Additionally, on September 20, the Toy Insider team will host its seventh annual HoliDAY of Play event in New York City, where 150 members of the media will be the first to see the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 hot holiday toy picks, as well as meet with top manufacturers before the holiday season. If you’re interested in learning more about these events, contact Laurie Schacht at thetoyinsidermom@gmail.com or Jackie Breyer at jbreyer@adventurepub.com. »
toybook.com | JULY/AUGUST 2018 | THE TOY BOOK 9