DOLLS VTech
Flipsies, from VTech, combine traditional role play with collectible dolls and accessories. Every Flipsies doll and play set offers real world and dream world modes, with MagicPoint locations that elicit unique phrases from the dolls to stimulate imaginative role play. The line offers a variety of ways to play and has eight introductory themes that encourage girls to be anything they want to be, whether it’s a doctor, a marine biologist, a teacher, a baker, a rock star, a veterinarian, a fashion designer, or a princess. Each Flipsies doll wears a special charm that flips their dreams into reality, and includes two outfits and wigs, plus other accessories. The dolls can switch clothes, wigs, and accessories for more fun styles.
Hasbro Adding to its My Little Pony Equestria Girls line, Hasbro will introduce the My Little Pony Equestria Girls Shadowbolts and Wondercolts Sporty Style Deluxe Doll Assortments for kids ages 5 and up. The dolls are all ready to participate in different sporting events at the Crystal Prep Academy’s Friendship Games competition. The dolls in both lines come with a sports accessory, a unique hairstyle, and a custom coded necklace, which will unlock the My Little Pony Equestria Girls brand integrated app when scanned on any smart device. Hasbro will also roll out new dolls in its Descendants line. The Descendants Villain Kids Coronation Outfit Doll Assortment features the teenage daughters of Maleficent (Mal) and the Evil Queen (Evie). Each comes with rooted hair, a stylish dress, and fashionable accessories. The Descendants Auradon Kids Coronation Outfit Doll Assortment features the teenage daughters of Mulan (Lonnie), the Fairy Godmother (Jane), and Sleeping Beauty (Audrey). Each comes royally styled in an elegant coronation gown and includes several fashionable accessories. Descendants Villain Kids Coronation Outfit Doll Evie
MGA Entertainment The Bratz are back in MGA Entertainment’s new collection, Bratz Hello My Name Is, which aims to empower girls and encourage selfexpression. The line features mix-and-match fashion play, create-ityourself playsets, and dolls that come from different countries and cultural backgrounds. The introductory doll assortment reintroduces the core Bratz characters, and features the newest Bratz doll, Raya. All of the dolls come with an outfit and accessories that showcase their individual personalities and favorite hobbies.
14 • THE TOY BOOK
JULY/AUGUST 2015