T
he Big Toy Book’s fifth annual Sweet Suite event on July 17 was the Biggest
Night of Play. Nearly 400 influential bloggers from around the country and nearly 100 members of traditional media connected with more than 50 of the
hottest toy brands at Location 05 in New York City for an evening of fun. Sweet Suite kicked off Blogger Bash, a two-day conference for experienced bloggers featuring 10 themed parties. At the event, exciting lounge areas were created where bloggers enjoyed one-on-one time with some of the hottest kids’ brands and products. The night gave bloggers a chance to meet old and new friends while they sipped Lemonhead martinis and Zipz premium wine and ate delicious sweet treats. They also got hands-on experience with new products, including
Activision’s
Skylanders
Trap
Team,
LeapFrog’s Leap TV, and new Disney Infinity 2.0 characters from Disney Interactive. Plus, they met Spin Master’s Boomer, Imperial Toy’s Lum Lums, and the newest Lalaloopsy dolls from MGA Entertainment. Enormous swag boxes were shipped directly to attendees’ homes after the event, sparking a resurgance in social media impressions. The night came to a close with an after party hosted by Angry Birds Stella, where bloggers met the first female Angry Bird and her friends, unwound with delicious signature cocktails, and feasted on New York City-themed fare. Sweet
Suite
was
also
streamed
online
via
LiveStream, so bloggers could see the action and even win prizes from home. Social media was abuzz with more than 40 million Twitter impressions and more than 1,400 unique Instagram photos. The Big Toy Book will host its third holiday event on October 29 at the Hearst building in New York City in partnership with the Toy Insider and Woman’s Day. This Biggest Day of Play will give 120 influential bloggers from Philadelphia to Boston the opportunity to connect with brands as the holiday season approaches. Plans are already underway for next year’s sixth annual Sweet Suite event, with early bird sponsorship packages available. If you’re interested in learning more about these events, contact Laurie Schacht at thetoyinsidermom@gmail.com.
JULY/AUGUST 2014
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THE TOY BOOK •
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