Following up on the launch of The Zelfs last year, Moose Toys plans to introduce new Zelicious scented characters this fall. Each will have its own fabitat, so kids can add to their Zelfs’ world. The new dolls will feature the same colorful, style-able hair, as well as poseable arms and legs as previous Zelfs. For the Zelfs line, Moose will also introduce new body molds and character designs inspired by animals.
Strawberry Shortcake comes to life as a singing toy with the Strawberry Shortcake Sweet Beats Singing Doll, from The Bridge Direct. The doll features the music and modern look from the animated series Strawberry Shortcake’s Berry Bitty Adventures. Intended for kids ages 3 and up, she stands 11 inches tall, is dressed in a sparkly ensemble, and includes a guitar, a microphone, a comb, and a hair bow that kids can wear, too. Whenever the microphone is raised to the doll’s mouth, she sings or gives shout-outs to her audience. With a push of a button, she also strums her guitar, plays riffs, or hums.
Mattel has followed up its Monster High line with the Monster High Inner Monster Feature Assortment, for ages 6 and up. Kids can customize these dolls by changing their eyes, facial expressions, and fashions. Each set includes one full doll with eye-changing feature, one interchangeable face plate, a peggable skeleton and chest plate, an inner piece count, over-the-top fashion, and more. Scared Silly n Shockingly Shy and Spooky Sweet n Frightfully Fierce.
With the Frozen Snow Glow Elsa Singing Toddler Doll, from Jakks Pacific, a touch of Elsa’s magical snowflake necklace causes Elsa to talk and her dress to light up in a flurry of lights. By raising her arm, her snowflake necklace lights up, her dress magically shines, and the hit song, “Let It Go,” by Idina Menzel is played. Elsa also emits 15 sounds and phrases from the movie, and can sing in 25 different languages.
JULY/AUGUST 2014
THE TOY BOOK • 47