International Toy Industry
Preschool Supplies and Playground Equipment Hall Grows at China Toy Expo 2014
by China Toy & Juvenile Products Association
M
ainland China’s largest international toy fair, China Toy Expo, will expand exhibition space by more than 20 percent to exhibit more products and suppliers this year. The preschool supplies and playground equipment hall, a new feature introduced to the show last year, will grow in both exhibitor numbers and space to showcase a wider range of related products, making it an ideal sourcing event beyond just toys. Altogether, 1,300 global exhibitors are expected to take part in the 2014 China Toy Expo and its concurrent events, China Kids Expo and China Licensing Expo, which cover 10 halls in total, with a 120,000-square-meter exhibition area. High-quality Chinese manufacturers will continue to be the majority, with more than 85 percent producing all types of toys, including plush and dolls, wooden toys, remote control toys, hobby models, puzzles, games, inflatable toys, outdoor sports, festive articles, and more. Preschool supplies and playground equipment will be exhibited mainly in hall W3. In total, about 300 related exhibitors are expected to participate in the show and showcase kids’ electronics, preschool art and dough activities, games and puzzles, teaching toys, playground equipment, school furniture, accessories, and more. After the zone was introduced to China Toy Expo in 2011, the exhibit products and profiles of show
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visitors became much wider. Kindergartens and preschool agencies, distributors, and amusement equipment importers has increased by 39 percent. Due to increasing buyers’ needs, exhibitors for the aforementioned products have rapidly grown by more than 30 percent this year, and themed halls have been introduced.
Wider Range of Preschool Supplies and New Product Guide Apart from various kinds of preschool toys, a large number of the newest kids’ electronics, teaching aids, arts and crafts, language learning kits and books, kids’ stationery, preschool furniture, and more will be on display. To help buyers with sourcing, a new products guide, which includes featured new products along with the suppliers’ booth numbers, will also be distributed to global buyers onsite.
Playground Equipment Increase by 30 Percent
Manufacturers
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Supported by local governments and associations, China Toy Expo is the only fair where the two main production regions for playground equipment, Yongjia and Baoying, will make a joint appearance. Leading manufacturers Huaxia, Yucai, Qiaoqiao, Yuhe, Sunnybaby, LeFunland, Wenzhou East Amusement Equipment, Beiwan, Baole, as well as other medium and small manufacturers from across China, will also exhibit to worldwide visitors. Apart from China Toy Expo, China Kids Expo, Mainland China’s most influential baby products fair, and China Licensing Expo will be held concurrently. China Kids Expo, co-
JULY/AUGUST 2014