JUST FOR KIDS! So many toys and games are based on kids’ favorite movies, TV shows, and video games. Licensing is a huge part of the toy industry, and this year, hundreds of entertainment properties will be on display at Licensing Expo. From classics such as Sesame Street to new favorites such as Fortnite, there are so many brands kids just can't get enough of, and licensors are partnering with toy makers across the world to create awesome toys, games, gifts, and collectibles and more based on kids’ favorite franchises. Check out some of our favorites.
LICENSING
EXPO 2019
GENIUS BRANDS Genius Brands offers new back-to-school items based on Rainbow Rangers, an animated preschool adventure series that follows the adventures of seven magical girls who are Earth’s first responders, protecting people, animals, resources, and the world’s natural beauty. Later this year and next, fans can expect toys from Mattel, books from MacMillan Publishing, apparel from Bentex, bikes and scooters from Dynacraft, Halloween costumes from Disguise, and bedding and bath items from Jay Franco. Plus, additional items across the games, party goods, personal care, coloring and activity kits, boxed role-play, room decor, consumer packaged goods, and more categories are in the works. Rainbow Rangers-inspired products will be available across mass, mid-tier, and specialty retailers, as well as through direct to consumer channels. Fans of the Genius Brands x Netflix Original preschool series Llama Llama, starring Jennifer Garner, are in store for a slew of new branded merch. The show, which is currently in production on season two and two 30-minute specials, is based on the award-winning and best-selling book series by author and illustrator Anna Dewdney. Llama Llama is about first childhood experiences and adventures, as well as the connections between Llama Llama, his mom, grandparents, and best friends. Expanding on last year’s multi-channel retail program — which included coloring and activity books from Bendon Publishing, animatroinic plush from Cuddle Barn, plush toys and puppets from Kids Preferred, and toys from Phat Mojo — new merch includes school book fair products from Scholastic, bakery goods from Decopac, costumes from fun.com, and home entertainment from NCircle Entertainment. Llama Llama
JAZWARES New Fortnite toys are dropping in from Jazwares. The 1x1 Builder Set brings the most essential building from Epic Games’ Fortnite to life. This set features an articulated 4-inch Black Knight figure, Pick Squeak and Axecalibur harvest tools, and weapons including the Grenade Launcher and Legendary Burst Assault Rifle. Fans can recreate one-by-one structures and build walls, ramps, floors, and so much more with 31 building materials, and exclusive new windows and door materials. A new version of the Fortnite Early Game Survival Kit includes a 4-inch The Visitor action figure featuring an umbrella, an Epic Rarity Heavy Shotgun, a Cliffhanger harvesting tool, an Offworld Rig Back Bling, and a building material/stand. Jazwares also expands its Roblox line of toys with the Jailbreak: Great Escape set. Fans can recreate their favorite epic breakout scenes inspired by the Bloxy Award-winning game Jailbreak, created by Badimo. Hatch the ultimate escape plan or catch the crooks before they wreak havoc in the city. Kids can mix and match parts to build their own unique Roblox character and deck out the figures with the included accessories. It also includes a redeemable code to unlock an exclusive virtual item in Roblox.
toybook.com | MAY/JUNE 2019 | THE TOY BOOK
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