HOLIDAY OF PLAY
THE SEASON'S HOTTEST TOY EVENT HAS A NEW VENUE THE TOY BOOK AND THE TOY INSIDER PRESENT TWO major press events in New York City each year: Sweet Suite, held on July 24 at Pier Sixty, and HoliDAY of Play, which will be held on Sept. 18 at a new venue — Current at Pier 59. Sweet Suite, which is celebrating its 10th anniversary this year, is a powerful way to get your hot new products in front of the most influential consumers and top-tier press in the country. Known as the Biggest Night of Play, Sweet Suite will welcome more than 350 members of the press, YouTube creators, and digital influencers. They’ll connect with more than 80 toy brands face to face and get hands-on with the hottest toys and games of the season. At HoliDAY of Play, more than 120 members of the media, top bloggers, and YouTube personalities will be in attendance to get hands-on experience with the best toys and gifts for the holiday season. They will be the first to see the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 hot holiday toy picks, as well as meet with key toy manufacturers to chat and play with all of the toys on display. Guests at both events will enjoy delicious food and cocktails, all while getting a first look at new product reveals and making new industry connections. Last year at HoliDAY of Play, guests enjoyed one-on-one time with representatives from more than 20 of the hottest kids’ brands and properties on the market, including VTech, LeapFrog, Just Play, Crayola, Mattel, HEXBUG, LEGO,
WowWee, Spin Master, Bonkers Toys, Thames & Kosmos, Moose Toys, and more. Attendees never leave empty-handed! Each member of the media takes home an enormous swag bag from the HoliDAY of Play event, sparking a resurgence in social media impressions and ensuring influencers and journalists have products on hand to review and share with their followers. The What’s Poppin’ Lounge, sponsored by the Pop Insider, also returns this year to both press events, with a wide array of pop culture products from companies that #fuelyourfandom. Cosplayers and products featuring entertainment brands that fans love will fill the lounge with geeky goodness. HoliDAY of Play is the perfect place to show off new products to influential media as the holiday season kicks off. For more information about these events, contact Jackie Breyer (jackie@ toybook.com) »
toybook.com | MAY/JUNE 2019 | THE TOY BOOK
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