LICENSING
EXPO 2019
PILLOW PETS Pillow Pets cele’s brates Sesame Street’s 50th anniversary with the Elmo and Cookie Monster Pillow Pets and matching Sleeptime Lites. The Elmo and Cookie Monster Pillow pets feature each character’s head, arms, and legs on a fuzzy pillow matching their fur color. The Sleeptime Lites feature a glowing light cover that projects rainbows and stars onto the ceiling. They feature three color modes and a 20-minute timer.
AARDMAN ANIMATION It’s the end of the farm as we know it. Aardman is gearing up for the global release of Shaun the Sheep Movie: Farmageddom. In addition to the film sequel, a new season of the Shaun the Sheep series is in production, and a Nintendo Switch game is in development. Shaun the Sheep and his flock will also become official supporters of Team GB at the Tokyo 2020 Olympic Games, creating an exclusive joint merchandise opportunity for UK partners across sports and character merchandising. Fans can also expect new plush from Aurora, publishing titles from Sweet Cherry, and gifts and collectibles from Funko. And the fun doesn’t stop there. Wallace & Gromit celebrates its 30th anniversary this year with special events, promotional partnerships, and new giftware and apparel collections. Fans can catch up on Wallace & Gromit shorts, which are now available on Netflix and Amazon Prime’s digital platforms.
ENTERTAINMENT ONE Kids can gear up like their favorite kid heroes with new PJ Masks products from eOne’s licensees. Just Play introduces two new play sets: the PJ Seeker and the Mystery Mountain Playset Playset. The Seeker has lights, sounds, and a show-inspired design. It can fit up to four vehicles in the detachable carrier and up to three 3-inch PJ Masks figures in the cabin. It also features a disk launcher, a pull-out ramp, and a drop-down side door. The Mystery Mountain Playset features a lava elevator, a ball launcher to keep away Night Ninja, and a trap door to capture all of the baddies. Primary Colors Design Corp. makes breakfast and snack time a little more super with a variety of PJ Masks-themed products: Shaped Cheese Crackers, Mallow Pops Assortment, Blueberry Breakfast Bites, Cinnamon Brown Sugar Breakfast Bites, and Chocolate Breakfast Bites. All of the snacks are individually packaged, with seven breakfast bites per package. The Mallow Pops Assortment is also available in a Peppa Pig theme. Kids ages 3 and up can race around on the PJ Masks 3D Molded Scooter from Sakar. This three-wheeled scooter is available exclusively at Walmart and features rubber handlebar grips. Simon & Schuster introduces two new PJ Masks books this spring. Mystery Mountain Adventure is an 8- by 8-inch storybook based on the show’s “Mystery Mountain” episode. It also comes with a sheet of stickers. Race to the Moon is a level one ready-to-read book, following Catboy, Gekko, and Owlette as they go into space to keep Luna Girl from capturing the harvest moon crystal. The PJ Masks Super Learning Phone from VTech is an interactive toy phone designed for kids ages 3 and up. The phone features four educational games, voice-activated conversations, voice messages from the PJ Masks characters, and animations on the LCD screen.
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THE TOY BOOK | MAY/JUNE 2019 | toybook.com