THE WORLD OF ERIC CARLE Kids Preferred offers a wide range of innovative toys for The World of Eric Carle brand that encourage early developmental skills and learning for infants and toddlers. The World of Eric Carle Gardening collection, which launched at Toys “R” Us this spring, includes 14 gardening tools. Native Organics will launch a line of World of Eric Carle natural and non-toxic cleaning products that will be available in supermarkets and online this fall. Village Group will launch bubble bath, shampoo, body lotion, and gift sets in sculpted containers inspired by Carle’s artwork. The Very Hungry Caterpillar sells more than 7 million books each year. Apps inspired by the stories, and developed by licensee StoryToys, have topped iTunes charts in Japan, Germany, Australia, the UK, and the U.S. with more than 23 million downloads.
The Very Hungry Caterpillar by Eric Carle
GENIUS BRANDS INTERNATIONAL Genius Brands International (GBI) will introduce two properties to the global consumer products’ marketplace this year, including SpacePOP and Llama Llama. SpacePOP targets tween girls ages 8 to12 and offers a blend of music, fashion, beauty, friendship, and intergalactic adventures. The SpacePOP girls are five princesses fighting to vanquish Geela, who has taken over their planet and enslaved its inhabitants. SpacePOP will launch digitally through its YouTube channel and other platforms. MacMillan’s Imprint will launch a new book series starting with Not Your Average Princesses, a middle grade novel, with graphic novel inserts written by Erin Downing and illustrations by Jen Bartel. SpacePOP’s launch will draw support from GBI’s music-based apps, web series, linear TV exposure, potential live tour, and consumer product launches at retail nationwide this fall. SpacePOP GBI has also partnered with Llama Llama author Anna Dewdney and Penguin Young Readers to develop animated content and a line of licensed products, including toys, games, apparel, accessories, bedding, and healthy snacks and meals scheduled to launch this fall. GBI signed Kids Preferred LLC for a line of Llama Llama plush toys, puppets, and jack-in-the-boxes. Entertainment will launch digitally. New licensees include Hybrid for toddler’s apparel and Intimo for sleepwear for launch this fall.
92 THE TOY BOOK | MAY/JUNE 2016 | TOYBOOK.COM
Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...