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SUNRIGHTS Sunrights Inc. and d-rights Inc. are working with Hasbro to relaunch the Beyblade franchise with the Beyblade Burst line. The new line will launch in North America this year, followed by a broader launch in most international markets next year. The Beyblade Burst toys feature a dynamic “burst” component. A Beyblade top explodes when an opposing Beyblade defeats it. The line also include stadiums and accessories for kids to customize their battles. Hasbro will also introduce a digital component in some markets. Beyblade Burst

ENTERTAINMENT ONE Entertainment One (eOne) introduces its PJ Masks property line for preschoolers. The series, which launched on Disney Junior in the U.S. last September, will roll out this year on the Disney Junior Network worldwide. Just Play signed on as a master global toy partner and a full licensing program will launch in the U.S. this fall, followed by an international consumer products rollout next year. Just in time for back-to-school season, the PJ Masks Lenticular Backpack, from Just Play, is made for kids ages 4 to 7. The backpack features durable double zippers, multiple pockets, front organizers, two side pockets to hold water bottles, and adjustable padded straps. Happy Threads will offer PJ Masks-inspired gear designed for kids ages 2 and up, including a toddler long-sleeve T-shirt that features a graphic of PJ Masks and the Baddies in action with a detachable cape. The Catboy Zip Hoodie will feature a built-in mask, 3-D cat ears, and a tail. Peppa Pig, one of the top-performing preschool properties worldwide, generated more than $1 billion in worldwide retail sales last year. With more than 700 licensees supplying products globally, Peppa Pig now has a retail presence in Australia, New Zealand, Spain, France, Greece, the U.S., Latin America, Russia, and Southeast Asia. Playhut provides two new tents to immerse fans in Peppa’s world. With the Peppa Pig Family Car, fans can play hide-and-seek in their favorite vehicle. The deluxe-sized Tree House provides a large area for kids to hide and play, as well as a tunnel port for them to crawl through. Animated series Ben and Holly’s Little Kingdom, from the creators of Peppa Pig, rounds out eOne’s stable of preschool properties. The show is reaching new audiences across the globe as broadcast launches on-air in new markets this year. eOne has pan-European licensing rights to the new movie adaption of The BFG, which PJ Masks Lenticular Backpack, features the voice talents of Oscar-winning actor Mark Rylance in the title role. A growing roster of from Just Play licensees has signed on for the property across categories including apparel, games, and stationery. A full range of merchandise is poised to launch at retail stores across Europe in June.

88  THE TOY BOOK | MAY/JUNE 2016 | TOYBOOK.COM

Profile for The Toy Book

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

Profile for toybook