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DREAMWORKS Continuing its evolution into a global branded entertainment company, DreamWorks Animation will showcase a franchise portfolio of new and classic properties for film, TV, and digital platforms. Trolls, scheduled for theatrical release on November 4, will be DreamWorks’ biggest and most expansive consumer products effort to date. This movie features the colorful, always-happy trolls, the comically pessimistic Bergens, and original music from Justin Timberlake. Hasbro is the master toy partner for the new film. Currently streaming on Netflix, the Dinotrux series brings kids a world of giant creatures that are half-dinosaur, half-construction vehicle. Current licensees include Mattel as the master toy partner and Little Brown Books for Young Readers for publishing. DreamWorks Animation will also highlight its upcoming Netflix series, Voltron, which debuts on June 10. The series tells the story Branch and Poppy, from of five unsuspecting teenagers transported from Earth into the midDreamworks dle of an intergalactic war to become pilots for robotic lions in the battle Animation’s Trolls to protect the universe from evil. They can unite to form the mighty warrior Voltron. Playmates Toys is signed on as master toy partner for the brand. DreamWorks Classics will focus on the global property Noddy, while AwesomenessTV, DreamWorks’ multi-platform media company, continues to produce short- and long-form content from more than 90,000 content creators.

SESAME WORKSHOP Cookie Monster Sun-Staches

84  THE TOY BOOK | MAY/JUNE 2016 | TOYBOOK.COM

Sesame Street, the TV show that helps kids grow smarter, stronger, and kinder, gears its licensing program toward both the young and the young-at-heart. Earlier this year, Cookie Monster appeared in an Apple TV spot where he put Siri to use setting timers and playing music while he baked cookies. New clothing and accessory ranges from ABG, DiLascia, eWatch, Quiksilver, SG Footwear, Sun-Staches, and Trevco will launch in multiple regions worldwide. Sesame Workshop also partnered with Avocados From Mexico (AFM) on a few video spots. AFM enlisted chef Pati Jinich of Pati’s Mexican Table on PBS to meet Sesame Street’s Elmo, Cookie Monster, and Rosita, and share healthy benefits and fun facts about avocados. Kiddieland will produce foot-to-floor Sesame Street ride-ons, plush rockers, tricycles, and scooters. Playhut will produce play tents, bed tents, and action/game tents. Sesame Street has also collaborated for digital books from Scribd, digital music videos from Speakaboos, a vocabulary app from Tiggly, and temporary tattoos for kids and adults from Tattly.

Profile for The Toy Book

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

Profile for toybook