May/June 2016

ASTRA MARKETPLACE & ACADEMY 2016

BABIATORS Babiators are safe, durable, and stylish eyewear for kids. The new collection includes Original Aviator Sunglasses and Polarized Aviator Sunglasses for kids up to 7 years old, Aces Aviator and Navigator Shades for kids ages 7 to 14 years old, and Submariners Swim Goggles. Babiators have a one-year guarantee against loss or breakage of the eyewear.

TOYBOOK.COM | MAY/JUNE 2016 | THE TOY BOOK 73

May/June 2016

Published on Jun 1, 2016

The Toy Book

About

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in this issue we offer extended coverage of the specialty toy industry and new products being exhibited at the show. Be sure to check out our Chatting with the Industry Q&A. The Toy Book spoke with independent retailers and specialty toy manufacturers about the challenges of the specialty toy market and their strategies for success. We also take a close look at the burgeoning smart toy category. Some of the latest entries in this sector seem to have a mind of their own! There’s so much more inside! Enjoy this issue of The Toy Book, and let us know what you think! We love to hear from you!

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