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2016 SHOWCASE

SMART TOYS Love2Learn Elmo, part of HASBRO’s Playskool line, inspires silly, creative play. This cuddly plush toy and its accompanying app deliver a customized play experience for kids ages 18 months and up. Parents can program Elmo using the app, and he’ll remember the child’s name, as well as favorite colors, animals, and foods. Additionally, parents can use the app to customize the learning opportunity for their child, choosing from three different content stages and five different subjects, based on their child’s abilities and interests. Subjects include letters, numbers, shapes, colors, and animals. Adults can also use the Parent Helpers section of the app to select songs and phrases that Elmo will speak and sing in real time. Elmo can offer support and encouragement in important daily routines for kids, such as brushing teeth, using the bathroom, and more. The toy features more than 350 responses and has sensors in its nose, hands, and belly to respond to kids’ touch. Bluetooth capabilities also allow it to respond to scenes in the app’s games, providing a cohesive, interactive play experience. CHiP, from WOWWEE, is a new artificially intelligent robotic dog designed for kids ages 8 and up. Based on new Mechatronics, CHiP features a combination of wireless technology, telecommunications engineering, and a suite of advanced sensors. CHiP recognizes its master and responds to commands using the included SmartBand, a rechargeable wearable controller. CHiP also plays fetch, soccer, and other games with the included SmartBall, and knows when it’s time to head to its special SmartBed to recharge. Thanks to voice recognition technology, kids can name the pup anything they want, and watch as it responds to their commands. CHiP encompasses physical, digital, and tactile play with an intuitive, evolving app.

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Combining engineering and robotics to create a 3-foot-long interactive T-Rex, Meccano, a SPIN MASTER brand, created an interactive prehistoric pet with modern tech and personality. Designed for kids ages 10 and up, Meccasaur features a programmable Meccabrain with buttons on his back, allowing kids to control his direction, attack, roar, and mood. Kids can also pet their Meccasaur, and depending on its mood, it will either purr or roar at them. Kids can also ask the Meccasaur yes or no questions and witness a response. Meccasaur can even protect its owner in guard mode.

SPHERO’s new Star Wars Force Band gives kids a Jedi experience, allowing them to control the BB-8 App-Enabled Droid with just a wave of the hand. Designed with an authentic Star Wars look and feel, the Force Band attaches to the wrist and allows kids to use authentic Jedi Force gestures to operate BB-8. Kids will master moves including Force push, pull, and drive. BB-8 will even follow kids around based on the motion of their arms and the direction their bodies move. The Force Band is included with a movie replica, battle-worn BB-8 Droid from the new film Star Wars: The Force Awakens, and is compatible with the original BB-8 App-Enabled Droid.

Profile for The Toy Book

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

Profile for toybook