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industry update DHX and Iconix will jointly finance, co-develop, and co-produce at least 39 new 30-minute episodes of Strawberry Shortcake, with the option for additional episodes. DHX Studios will produce all episodes, and DHX will be the exclusive worldwide distributor of this new content across all media, with the possibility to extend for additional seasons. Iconix will maintain ownership of copyrights and all intellectual property. »

HANDMADE AT AMAZON INTRODUCES BABY AND TOYS & GAMES CATEGORIES Handmade at Amazon expanded to include new product categories of handmade items, including Baby and Toys & Games. Handmade at Amazon provides customers and artisans a tailored store specifically for handcrafted items, and the new product categories will offer more than 20,000 items sold directly from artisans. The new product categories will add to the previously featured Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and

Furniture categories. All products are factory-free and are made by hand. Since launching the Handmade store last fall, the number of available items has grown by four times to more than 400,000 quality handcrafted items from all 50 states and more than 80 countries worldwide. »

RUBIE’S PARTNERS FOR YO-KAI WATCH COSTUMES Rubie’s Costume Co. partnered with Level-5 abby Inc. and Evolution USA to produce officially licensed costumes for Yo-Kai Watch. The Yo-Kai Watch collection includes one-piece, zip-up hooded jumpsuits for Blazion, Whisper, Jibanyan, and Robonyan for Halloween or dress-up,

Yo-Kai Watch collection, from Rubie's Costume Co.

available in child sizes. The collection will be available worldwide this Halloween. »

TOYBOOK.COM | May/June 2016 | THE TOY BOOK

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Profile for The Toy Book

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

May/June 2016  

Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...

Profile for toybook