LICENSING EXPO 2015
D
elta Children introduces new licensed furnishings featuring Paw Patrol and Minnie Mouse. The Paw Patrol Plastic 3D Toddler Bed brings kids’ favorite crime-fighting canines to life, boasting a sturdy steel and plastic frame, sleep rails on both sides, and 3-D graphics at the footboard. The Paw Patrol Plastic Toddler Bed has a sturdy steel and plastic frame, sleep rails on both sides, and decals on both the headboard and the footboard. Both beds are recommended for kids ages 15 months and up. The Paw Patrol Deluxe Multi-Bin Toy Organizer features nine fabric bins in large, medium, and small sizes. Easy to assemble, the organizer is finished with colorful illustrations of the key characters. The Disney Minnie Mouse Twin Bedroom Collection in white and pink is a four-piece set that includes a twin bed, a wall mirror, a combo dresser, and a nightstand. It boasts pink accents, numerous bows, and polka dots. The centerpiece of the collection is a twin bed featuring an upholstered headboard, while both the combination dresser and the nightstand feature Minnie Mouse-shaped knobs. The wall mirror is topped with Minnie’s signature polka dot bow. All items are made of strong and sturdy wood, and the smooth metal glide system with a safety stop prevents the dresser drawers from pulling out.
74 • THE TOY BOOK
Paw Patrol Room featuring 3D Toddler Bed
G
enius Brands International (GBI) is re-launching the Baby Genius brand with bold new designs, new partnerships, new entertainment, new music, a new website, and a new retail program to launch this September. New partners for the re-launch include Manhattan Toy for soft toys; PBS Distribution for Baby Thomas Edison’s Secret Lab Genius content across a multitude of platforms, including DVD, CD, and digital; Zak Designs, for mealtime products; LeapFrog Enterprises for Baby Genius content available on LeapPad learning tablets; Winfat for early educational electronic toys; DGL for non-electronic musical instruments, headphones, dance mats, and karaoke machines; and Cupcake Digital and Black Lantern for apps. Children’s animated adventure series Thomas Edison’s Secret Lab premieres on Netflix in July, followed by debuts on PBS stations and on GBI’s new Kid Genius channel on Comcast in September. NCircle will widely distribute Thomas Edison’s Secret Lab digitally (VOD, SVOD, EST, DTO) and on DVD at major retail outlets nationwide and online. The company is currently developing a broad consumer products program including toys from master toy partner Wicked Cool Toys to debut next fall, as well as mobile, apps, games, activity kits, apparel, publishing, and more. Additionally, GBI partnered with Penguin Young Readers for the worldwide expansion of New York Times best-selling book franchise, Llama Llama.
MAY/JUNE 2015