in this issue May/June 2015
D 06 08 10 11 12 13 71 82 84 86 89 90
epartments
Editor’s Viewpoint Industry Update
Smart Tech Spans New Categories
Trend expert Reyne Rice investigates the evolving scene of kids technology and what that means for companies developing products in this sphere.
F eatures
Talking SEO The Toy Insider’s Sweet Suite `15 Q&A with Hoho Entertainment
14
New Takes on Classic Toys
Ali Mierzejewski amierzejewski@adventurepub.com
Innovative toys that don’t require microchips— or even batteries.
20
A SSOCIATE E DITORS Christine Duhaime cduhaime@adventurepub.com Phil Guie pguie@adventurepub.com
Barnes & Noble The great American bookstore makes room for a great American toy store.
64
A SSISTANT E DITOR Deanna Atkins datkins@adventurepub.com
eOne: Not Toying Around with Counterfeiters
Raising the Bar
Nick Gawne of eOne talks about the logistical challenges of battling toy counterfeiting around the world.
Outside the Box
Licensing Expo 2015
21
68
A look at kid-friendly licenses and entertainment properties on display at the annual show.
70
Flashback: June 1995
NEWS S2
ASTRA’S INSIGHTS S3
CHATTING WITH S4 THE INDUSTRY
ASTRA’S MARKETPLACE & ACADEMY S12 Product Showcase
E DITORIAL A SSISTANT Magdalene Michalik mmichalik@adventurepub.com P RODUCTION D IRECTOR Bill Reese breese@adventurepub.com C ONTROLLER /O FFICE M ANAGER Lori Rubin lrubin@adventurepub.com U.S. Corporate Headquarters Laurie Schacht, President laurieschacht@aol.com
Specialty Toys & Gifts
Stand Out from the Retail Crowd: Differentiate Your Specialty Toy Store with ASTRA Programs
P UBLISHER Jonathan Samet jsamet@adventurepub.com
S ENIOR E DITORS Marissa DiBartolo mdibartolo@adventurepub.com
TIA Perspectives
Industry Marketplace
Volume 31, Number 3 www.toybook.com
E DITOR - IN -C HIEF Jackie Breyer jbreyer@adventurepub.com
Stat Shot TIA Happenings
Published by Adventure Publishing Group, Inc.®
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