Smart Technology Spans N E W Categories by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant
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mart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide. Here is a review of the top new segments that are emerging within the tech space, and some of the players that are leading the charge. Get excited, and get in on the fun. The best way to learn about new technology is to play right alongside kids as they use it.
GPS Tracking & Built-in GPS Technology Cars Kids love their remote-control vehicles, whether they are ground or flight racers. Newer technologies enhance this classic play pattern with even more options. Anki Overdrive Supercars are high-tech, intelligent vehicles that have built-in computers and use visual sensors to stay on the modular track system, even when they reach top speeds. WowWee’s REVs use BeaconSense technology and artificial intelligence (AI), so kids can race two cars at a time—the kid can control one car while the AI drive powers the other. Carrera has taken slot car racing to new levels with wireless 2.4GHz controls, and exclusive Ferrari and Porsche model vehicles. At the recent Star Wars Celebration convention, Sphero’s newest Star Wars-themed
14 • THE TOY BOOK
Sphero BB-8 Droid was unveiled, for the highly anticipated fourth quarter release of Star Wars: The Force Awakens. More details on the Droid will follow closer to the film’s release.
GPS TRACKING & BUILT-IN GPS TECHNOLOGY CARS • WowWee REV • Sphero BB-8 Droid • Carrera Digital 132 Hybrid Power Race Set • Anki Overdrive modular racing
Wearable Tech Lately, the Apple Watch has been the most highly promoted product in the adult wearable tech segment, and the GoPro camera has changed the way action sports are filmed. Kids
MAY/JUNE 2015