T
he sixth annual Sweet Suite event will be held on July 16 at Pier Sixty in New York City.
Known as The Biggest Night of Play, the event will welcome more than 400 digital influencers from around the country and more than 100 members of traditional media to connect with
the best toy companies and the hottest new products and properties in advance of the holiday shopping season. Sweet Suite is the feature event at Blogger Bash, a two-day conference for experienced bloggers featuring parties, exhibitions, and speed dating sessions, giving brands the chance to connect with the most influential consumers. Now in its second year, Blogger Bash provides influencers and brands with a new type of conference. Eliminating hotels, convention centers, and exhausting speeches, Blogger Bash instead welcomes attendees into a high-energy atmosphere, giving them a chance to have fun while mingling with brands in a professional yet inviting setting. During Sweet Suite, bloggers enjoy one-on-one time with some of the hottest kids’ brands and products in modern lounge areas. The night gives bloggers a chance to meet old and new friends while they sip on martinis, feast on delicious sweet treats, and—best of all—play. After hours of kid-free toy time, bloggers are invited to kick back and dance it out at the Sweet Suite after party. Once the fun is over, enormous swag boxes are shipped directly to attendees’ homes, sparking a resurgance of excitement and social media impressions, and ensuring bloggers and journalists have products readily on-hand to review and share. For those who can’t attend the event, the entire four-hour party streams online, so consumers at home can get in on the fun and brands can get in front of even more people. The Toy Insider, co-host of the event, also posts highlight videos to YouTube, so everyone can see each company’s top priority items hitting shelves in the fall. Last year, Sweet Suite generated more than 88 million Twitter impressions, more than 1,580 original Instagram photos, and hundreds of blog post recaps. This year, Sweet Suite will be bigger and better than ever before, welcoming more bloggers, more brands, and more press. There are sponsorship levels available for every budget, so don’t miss your opportunity to connect with digital influencers before the holiday shopping season is in full swing. If you’re interested in learning more about these events, contact Laurie Schacht at thetoyinsidermom@gmail.com.
MAY/JUNE 2015
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THE TOY BOOK • 13