S TAT S HOT
U.S. Toy Industry Supercategory* Q1 Performance
Supercategory
Q1 2014
Q1 2015
Percent Change
Outdoor and Sports Toys
$526.6 million
$634.4 million
21 percent
Dolls
$326.5 million
$366.0 million
12 percent
Infant/Preschool Toys
$408.3 million $315.0 million
Building Sets Plush
Games and Puzzles
Action Figures and Role-Play
Vehicles
$251.3 million $231.6 million $197.4 million $167.6 million $180.9 million
Arts and Crafts
$216.7 million
All Other Toys
$2.9 billion
Grand Total
$457.6 million $360.1 million $300.7 million $279.1 million $225.9 million $184.0 million $164.5 million $254.9 million $3.3 billion
12 percent
14 percent
20 percent
21 percent
15 percent
10 percent -9 percent
18 percent
14 percent
Source: The NPD Group Inc./Retail Tracking Service, January to March 2014 vs. January to March 2015 *80 percent estimated toys universe coverage
Top U.S. Toy Licenses
Rank
License
2
Minecraft
1 3
Lego Minecraft Creative Adventures Crafting Box
10 • THE TOY BOOK
Q1, 2015 Ranked on Dollars
4 5
Disney Frozen Teenage Mutant Ninja Turtles Disney Princess Star Wars
Source: The NPD Group Inc./Retail Tracking Service, January to March 2015
MAY/JUNE 2015