ASTRA MARKETPLACE & ACADEMY 2014 SMART LAB TOYS
With SMART LAB’s It’s Alive! Slime Lab, young scientists can explore the messy side of science. The motorized Slime-O-Nator and custom lab equipment allow kids to make the slime recipes, and then watch as the slime appears to grow, dance, and mutate. A goop-scoop measuring spoon, mixing cup, dropper, slime stick, and graduated cylinder are also included. Kids ages 8 and up can turn cell phones and tablets into science labs with Smartphone Science. Point, click, and share discoveries using a smart device as a scientific instrument. The set includes a smartphone/tablet mount, a 40x microscope, two polarizing filters, two color filters, a slide with three microscope specimens, and a carrying case. The Inhuman Squishy Zombie challenges readers to follow the steps of the scientific method to try to solve the case of a zombie outbreak. As kids read the 24-page graphic novel, they will have to use their brains and examine their zombie model for clues to the mysterious zombie plague. It’s a race against time to diagnose the symptoms and stop the contagion.
DOUGLAS
Poinsetta Tutu Mouse, from DOUGLAS, is a dancing mouse ready for holiday fun and frolic. A swirl of red tulle with silver sparkles, she has a matching ear bow, red ballet slippers, and a delicate embroidered necklace, and stands 9 inches tall. This holiday season, Douglas will introduce the Polar Bear Family, the Penguin Family, the Pig Family, and the Husky Family. These animal groups make great collective or individual gifts and stand 11, 15, and 22 inches tall. The lush and beautifully soft Barker Husky is almost life size at 30 inches lying down. Douglas now has a partner for Grace White Horse. The 27-inch Filomena Horse is a soft, graceful, dreamy, big white horse. The Spotted Pig Family features soft fabrics and expressions that give these 7-, 10-, and 13-inch sitting pigs personality. Spotted Pig Family
FASHION ANGELS
It’s My Biz, from FASHION ANGELS, empowers tween girls to become female entrepreneurs by doing activities they already love. The activity box includes all the essential items for tweens to complete finished products as well as tips and tools to help create and run their own businesses. The line includes four Biz kits: Cup-Cakery Bakery Set, Vintage T-Shirt Shop, Bead Boutique Jewelry Design, and Lacquer Lounge Nail Salon. It’s My Biz kits come with a useful guide about how to run a business, such as tips on bookkeeping, merchandising, advertising, and marketing. There are also tools included with each business kit that girls can design themselves, such as receipts, business cards, price tags, and order forms. The line also has the Ultimate Business Guide Book, which provides more information and inspiration for girls to start their own business based on their interests, run a charity event, and much more. Style.Lab is a new brand by Fashion Angels with ready-made tween and teen lifestyle products. The line features the hottest trends in jewelry, room décor, watches, scarves, handbags, cell phone cases, sunglasses, hats, and journals. Style.Lab has a product for every girl no matter what her style is—boho chic, sporty, glam, or rocker. Style.Lab was created to help build and develop fashion sense, self confidence, and personal style in tweens and teens.
SPECIALTY TOYS & GIFTS
S46
MAY/JUNE 2014