May/June 2014

Page 110

profile

Property

Licensor:

Disney Consumer Products

U.S. Release: August 1

Did you know...

• Peter Quill gives himself the superhero name of Star-Lord, since he thinks it sounds cool. • Star-Lord is almost always equipped with his 1980s cassette player and mix tape. • Although Rocket looks like a raccoon, he is actually from an alien species that just happens to look like raccoon, and if you call him a raccoon, he may get a little snarky. • Groot has a limited vocabulary, and only says “I am Groot,” but Rocket can usually understand what he means. • Gamora is the last surviving member of the Zehoberi species, and has earned a reputation of the “most dangerous woman in the universe.”

M

arvel’s Guardians of the Galaxy is a new property unlike anything that has been seen on-screen before from Marvel. We want to celebrate this new film by having an equally exciting, innovative line of products. Anchored by amazing development in toys and apparel, our products highlight the ownable attributes of galactic gear, an unexpected team of underdogs, and—my favorite—’80s nostalgia. The retail response has been strong and we have placements across all retailers to correspond with the summer release of this film.” -Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products


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