S TAT S HOT
Top Licensed Toys and Top Growth Licensed Toys Based on Annual 2013 and Q1 2014 Dollar Sales
2013
2014: Q1
Top 5 Brands Barbie Monster High Nerf Hot Wheels Little Tikes
Top 5 Brands Barbie Lego City Hot Wheels Nerf Little Tikes
Top 5 Growth Brands Lego Legends of Chima Nabi Nerf Rebelle Cra-Z-Art Lego Ninja Turtles TMNT
Top 5 Growth Brands The Lego Movie Pokémon Lego City Ever After High My Little Pony Equestria Girls
Top 5 Licenses Disney Princess Star Wars Teenage Mutant Ninja Turtles Mickey & Friends Disney•Pixar Cars
Top 5 Licenses Disney Princess Star Wars Teenage Mutant Ninja Turtles Disney Frozen Mickey & Friends
Top 5 Growth Licenses Teenage Mutant Ninja Turtles Doc McStuffins Sofia the First Disney Planes Despicable Me
Top 5 Growth Licenses Disney Frozen Minecraft Sofia the First Disney Planes Despicable Me
Annual 2013
Percent Change in Dollar Sales vs. Last Year
Brands Licenses All Other
Millenial Females Ages 25 to 34 -14.9 percent -1.0 percent -2.2 percent
All Other Buying Segments 0.7 percent 3.0 percent 6.2 percent
Percent of Sales Online
Brands Licenses
Brands Licenses
Annual 2012 49 percent 25 percent
Annual 2013 47 percent 23 percent
Brick-and-Mortar 45 percent 43 percent 28 percent 29 percent
Annual 2013 Percent of Licensed Sales Total Census Region 100 percent 15 percent Northeast 20 percent Central 43 percent South 23 percent West
Percent of Total Sales 100 percent 17 percent 22 percent 40 percent 21 percent
Source: The NPD Group/Retail Tracking Service
10 • THE TOY BOOK
MAY/JUNE 2014