AQI introduces its San-X authorized and licensed Rilakkuma plush, based on the new Netflix show Rilakkuma and Koaru. Koaru. The Rilakkuma Space Plush is 15 inches tall and features Rilakkuma wearing an astronaut outfit. The Rilakkuma Tiger Eating Fish is 13 inches tall and features Rilakkuma dressed Rilakkuma Space Plush as a tiger. AQI adds to its Amuse collection with the Amuse Yellow Alpaca, a 13.5-inch smiling alpaca with a polka dot ribbon, and the Amuse Grey Sloth, a 20-inch fluffy sloth with soft, long arms. All items are recommended for kids ages 3 and up.
AURORA launches YooHoo Sacks, tiny versions of the characters from the Netflix show. YooHoo is an Aurora World original brand created to bring awareness to rare and endangered animals, as well as the conservation of their habitats and the natural world. Kids can juggle, stack, and collect YooHoo Sacks. Sequin Sparkles, from the Sea Sparkles line, feature mylar hair that kids can comb. They also have sequin tails with scales that can flip to show different colors. They are designed for kids ages 3 and up.
KELLYTOY’s Squishmallows Hug Mees KELLYTOY feature a new 3D look with hands, feet, or paws. There are eight super-soft Squishmallows Hug Mees, including two unicorns, two foxes, an alpaca, a blue bear, a sloth, and a raccoon, all available in four sizes: small (10 inches), medium (14 inches), large (18 inches), and jumbo (20 inches). Each Squishmallow character’s backstory is detailed on its tag.
SPIN MASTER introduces Hatchtopia Life, a new line of Hatchimals collector plush featuring squishy heads and beanie bodies. There are more than 15 characters for kids to collect, and each little plushy comes inside Spin Master’s patented crackable egg. Kids can rub the heart to make it change colors, then press it down to make it hatch. Each egg contains an exclusive code that unlocks surprises in the Hatchtopia Life app. In the app, kids can play games to earn Hatchy Coins, hatch eggs, decorate inside and out, complete quests, and connect with friends. Eggs will contain a second code for kids to share with friends as a bonus for series one. Kids can use the code to access bonus rewards, send each other preapproved messages, and visit each other’s Hatchtopias. There are 17 characters to hatch in the first series this summer, with three more series coming this fall, including glitter plush, scented, and more. The Hatchtopia Life line is designed for kids ages 5 and up. Spin Master also introduces Squeeze and Roar Toothless, a soft dragon plush based on the How to Train Your Dragon movies, coming this fall. Kids ages 4 and up can squeeze his belly to make him transform from happy to fierce. His facial expression changes, his ears move back, and he reveals his teeth. He also makes roaring sound effects. When kids let go of his belly, he returns to a cuddly dragon buddy. Hatchtopia Life
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THE TOY BOOK | MARCH/APRIL 2019 | toybook.com