CELEBRATING 10 YEARS OF SWEET SUITE The Best Way to Reach Influencers & Press
IT’S THE 10TH ANNIVERSARY OF SWEET SUITE, THE ULTIMATE TOY event connecting top digital influencers and press with the hottest toys coming to market! Taking place on Wednesday, July 24, Sweet Suite is the most effective way to get your hot new products in front of the most influential consumers and top-tier press in the country. Known as the Biggest Night of Play, the event returns to Pier Sixty in New York City. Sweet Suite will welcome more than 350 members of the press, YouTube creators, and digital influencers. They’ll connect with more than 80 toy brands face to face and get hands-on with the hottest toys and games of the season. Guests will enjoy delicious food and cocktails, all while getting a first look at new product reveals and making new industry connections. Last year at Sweet Suite, guests enjoyed one-on-one time with representatives from more than 80 of the hottest kids’ brands and properties on the market, including Wicked Cool Toys, VTech, LeapFrog, Nintendo, Jazwares, Just Play, Basic Fun!, Crayola, Dynacraft, Hasbro, PlayMonster, Mattel, HEXBUG, Jakks Pacific, LEGO, WowWee, Spin Master, Moose Toys, and many more. Enormous swag boxes will be shipped directly to attendees’ homes after the event, sparking a resurgence in social media impressions and ensuring influencers and journalists have products on hand to review and share with their followers. The What’s Poppin’ Lounge, sponsored by the Pop Insider, also returns this year with a wide array of pop culture products from companies that #fuelyourfandom. Cosplayers and products featuring entertainment brands that fans love will fill the lounge with geeky goodness. Additionally, on Sept. 18, the Toy Book and Toy Insider team will host the seventh annual Holiday of Play event at Current in New York City. At this launch party, members of the media will be the first to see the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 hot holiday toy picks, as well as meet with top manufacturers right before the holiday season. This one-of-a-kind cocktail party will welcome traditional press, top lifestyle bloggers, and YouTube personalities to engage with sponsors and experience the top holiday toys. Holiday of Play is a great place to show off new products and be a part of the first round of holiday shopping coverage. For more information about these events, contact Laurie Schacht (laurie@toybook.com) or Jackie Breyer (jackie@toybook.com). »
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THE TOY BOOK MARCH/APRIL 2019 | toybook.com