March/April 2015

UPDATE

For the 12 Months Ending February 2015 TOP U.S. TOY PROPERTIES RANKED ON DOLLARS Plush Toys • FurReal Friends • Disney Frozen • Sesame Street • Mickey & Friends • Ty

TOP EUROPEAN TOY PROPERTIES RANKED ON DOLLARS

Radio/Remote Control Toys • New Bright • Air Hogs • Hot Wheels • Maisto • Ford

Plush Toys • Ty • FurReal Friends • Peppa Pig • Mickey & Friends • Steiff Classic

Radio/Remote Control Toys • Nikko • Carrera • Air Hogs • Air Raiders/Power in Air • New Bright Source: The NPD Group/Retail Tracking Service

How Online Shoppers Use Smartphones to Compare Prices In-Store Percentage of shoppers who use phones to help them make purchasing decisions, by age

MARCH/APRIL 2015

Shoppers ages 15 to 19

45% 49% 45%

Shoppers ages 20 to 29 Shoppers ages 30 to 39

THE TOY BOOK • 9

March/April 2015

Published on Apr 1, 2015

The Toy Book

About

In this issue, we take a look at “Toy Trends for 2015” with trend expert Reyne Rice. From unstructured and unplugged play to mini collectibles, we examine what trends will be driving the toy industry this year. If you have an interest in the R/C category, or just enjoy following the societal invasion of the drones, be sure to read “Drone Domination,” by Senior Editor Ali Mierzejewski. Here you’ll get a drone’s eye view of the challenges faced by toy drone manufacturers, and what we can expect in stores this holiday. Who doesn’t love plush? It’s cuddly, it’s cute, and it appeals to just about everyone. Check out Associate Editor Christine Duhaime’s take on what is keeping this category exciting for consumers. We also shine a spotlight on American-made toys, innovative tech, outdoor toys, and science toys for younger kids. Take a look inside for these features and so much more!

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