March/April 2015

Birthdaykins, from KIDS PREFERRED, are birthday-themed plush toys from BirthdayLand, the place where wishes come true. The Birthdaykins are also featured in the BirthdayLand app, which offers birthday-related games and activities. Each Birthdaykins purchase includes a code that unlocks premium features inside the app, which is free to download in the App Store, Google Play, and Amazon Apps. Huggaloons are soft plush toys that resemble balloon animals. They are the special guides in BirthdayLand, and also include a code to unlock features in the app. To celebrate 20 years of the classic childrenâ&#x20AC;&#x2122;s book Guess How Much I Love You, Kids Preferred introduces a soft toy and gift collection. The Guess How Much I Love You Developmental Activity Toy is designed for babies and features an on-the-go clip, a mirror, crinkly ears, a squeaker, and a teething ring. Giraffe Huggaloon

March/April 2015

Published on Apr 1, 2015

The Toy Book

About

In this issue, we take a look at “Toy Trends for 2015” with trend expert Reyne Rice. From unstructured and unplugged play to mini collectibles, we examine what trends will be driving the toy industry this year. If you have an interest in the R/C category, or just enjoy following the societal invasion of the drones, be sure to read “Drone Domination,” by Senior Editor Ali Mierzejewski. Here you’ll get a drone’s eye view of the challenges faced by toy drone manufacturers, and what we can expect in stores this holiday. Who doesn’t love plush? It’s cuddly, it’s cute, and it appeals to just about everyone. Check out Associate Editor Christine Duhaime’s take on what is keeping this category exciting for consumers. We also shine a spotlight on American-made toys, innovative tech, outdoor toys, and science toys for younger kids. Take a look inside for these features and so much more!

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