March/April 2015

Vol. 31, No. 2

Drone Domination

he hottest buzzword in the R/C category this year is â&#x20AC;&#x153;drone.â&#x20AC;? From Audi car commercials boasting smart technology to Amazon promising that it will eventually deliver orders within 30 minutes, drones have been a star in the media lately. What was once a terrifying, futuristic word that confused many civilians because of its connotation of military technology is now becoming commonplace.

March/April 2015

Keeping Plush Exciting page 32

page 20

Spotlight On...

American-Made Toys Innovative Tech Outdoor Toys Science Toys

page 47 Catering to Your Customers: How to Reach Millennials and Baby Boomers page S2

Plush Showcase page S4

Clockwise from top: Dragon in Turret, from Folkmanis; Frog Pudgie, from Douglas Co.; Switch-A-Rooz, from Wild Republic; Roswell, from Gund

March/April 2015

Published on Apr 1, 2015

The Toy Book

About

In this issue, we take a look at “Toy Trends for 2015” with trend expert Reyne Rice. From unstructured and unplugged play to mini collectibles, we examine what trends will be driving the toy industry this year. If you have an interest in the R/C category, or just enjoy following the societal invasion of the drones, be sure to read “Drone Domination,” by Senior Editor Ali Mierzejewski. Here you’ll get a drone’s eye view of the challenges faced by toy drone manufacturers, and what we can expect in stores this holiday. Who doesn’t love plush? It’s cuddly, it’s cute, and it appeals to just about everyone. Check out Associate Editor Christine Duhaime’s take on what is keeping this category exciting for consumers. We also shine a spotlight on American-made toys, innovative tech, outdoor toys, and science toys for younger kids. Take a look inside for these features and so much more!

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