TOY FAIR NEW YORK 2019
MGA ENTERTAINMENT
MGA Entertainment expands L.O.L. Surprise! this spring with L.O.L. Surprise! Makeover Series #Hairgoals and L.O.L. Surprise! Fuzzy Pets, both designed for kids ages 6 and up. #Hairgoals dolls feature new characters with styleable hair. Kids can feed or bathe their dolls to discover a water surprise, including a color-changing feature. There are 12 new characters with 15 surprises for kids to unbox, including a magic mirror, stickers, a hair curler, a bottle, fashion accessories, a mystery disguise, and more. The doll comes in a new hairspray can capsule that transforms into a salon chair, a display case, a doll stand, or a purse. Fuzzy Pets each come in a shampoo bottle package that doubles as a bath, a purse, and a play set with seven surprises for kids to unbox. Kids can bathe the fuzz-covered pets in the shampoo bottle to wash the colorful fuzz off and reveal the pet underneath. Kids can also create hairstyles with the fuzz, or add water to the pet to discover a water surprise, including a color change. The seven surprises include a magic mirror, a secret message sticker, a bottle, a scooper, a fashion accessory, an outfit, and an L.O.L. Surprise! Fuzzy Pet. L.O.L. Surprise! Makeover Series #Hairgoals
SPIN MASTER Spin Masters adds to its Hatchimals CollEGGtibles line this spring with new mini collectibles for kids ages 5 and up. The eggs hatch when kids rub the purple heart until it turns pink, then gently press down to crack the shell and uncover the surprise inside. Hatchimals CollEGGtibles Hatchimals CollEGGtibles Mermal Magic are shimmery seashell-shaped 6-Pack Shell Carrying Case eggs with color-changing Hatchimals inside. Kids can dip the Hatchimals in warm water to see them change color. There are more than 80 characters to collect, including Mermals (half-Hatchimal, half-mermaid). The Hatchimals CollEGGtibles 6-Pack Shell Carrying Case features a sparkly shell-shaped lid, six ombre eggs, and a sticker sheet. The shell closes to turn into a carrying case. The eggs contain Sapphire Springs Hatchimals that each hold their own jewel that changes color underwater. Hatchimals CollEGGtibles 12-Pack Egg Carton is a glittery blue case featuring color-changing Mermals, Clownfish, and more. It contains 10 seashell-shaped eggs and two out-of-egg Clownfish. Available this spring, Lollipets are collectible pets that kids can activate to move. Kids ages 5 and up can hold the included treats in front of the Lollipets to make their floppy ears and tails wiggle as they move toward it. Kids can hold the treat above the collectibles to make them hop, behind them to make them spring, or to the side to make them dodge. There are 20 characters for kids to collect that come from Cake Pop Coast, Lollipop Lake, and Marshmallow Meadow, and rare characters from Cotton Candy Canyon. Characters come in fuzzy, glittery, brightly colored, or pastel-colored versions. Each Lollipet includes a character card, a map of its home, a sticker, and a treat. Spin Master expands its Fuggler line with Fuggler Vinyl Figure Collectibles. These collectible vinyl figures have tiny mouths full of teeth. Each of the 16 vinyl figures is unique, including some with buttons for eyes, eyeballs for eyes, or three eyes. Some are covered in zebra print or have gangly arms and claws. Fuggler Keychains will be available in the fall. There are 32 Fuggler characters for kids to collect, each with signature Fuggler teeth. Kids can hang them using the key chains.
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THE TOY BOOK | FEBRUARY 2019 | toybook.com
