TOY FAIR NEW YORK 2019
IMPERIAL TOY Imperial Toy celebrates its 50th anniversary this year with new product assortments and collections, and will be a part of events and experiences, including a partnership with BuzzFeed. This fall, the company launches new characters from Funky Farm, a collection of colorful, squeezable chickens. Kids can squeeze the chicken’s belly to hear it squawk. Each character features a signature look and personality. Googly Ooglies are bouncy, squishy creatures from Googly Town. The patented product design features sparkly eyes, spikey hair, and signature markings. A new Googly Ooglies collection will be available this fall. Sticky Pals are squishy, sticky collectibles featuring six shapes and colors. Kids ages 5 and up can throw them against the wall and watch them roll down. New characters will be available in the fall. Power Poppers Self Inflating Swords are inflatable swords that expand up to 32 inches. Kids ages 4 and up can grab a Power Popper, smash the packet, and watch it self-inflate in seconds.
HASBRO
Hasbro launches Transformers BotBots. A mist of Energon came down from the sky and covered a shopping mall, bringing the objects inside to life as little Transformers robots. These BotBots can hide in plain sight as everyday objects, meaning no one knows what’s a bot and what’s not. Collectible BotBots toys are 1-inch tall mystery figures that change from normal objects to adventurous robots in three to five easy steps. Transformers BotBots Series 1 features 61 characters across three assortments.
Googly Ooglies
WOWWEE
WowWee introduces Untamed Mad Lab Minis,, miniature hybrid creatures that share Untamed DNA. Kids uncover their DNA samples; Buttheads extract them from the Geoslime, Biosand, or Terraclay; then classify their new creature. The creature could be a Raptor, T. rex, Allosaurus, Spinosaurus, Sabre-tooth Tiger, Dire Wolf, Bear, Polar Bear, Gorilla, or Skeleton. Kids can also mix and match the mini’s heads and bodies to create unique new creatures. WowWee expands the Fingerlings line with new additions. Fingerlings Foxes respond to noise, motion, and touch. They react in different ways when kids pet them, rock them to sleep, hold them upside down, or talk loudly. If kids blow them a kiss, they’ll kiss back. Fingerling Narwhals can surf air waves with the new motion sensors. They also feature a mood horn that lights up different colors when kids interact with them. When kids pet them, Narwals flap their tails, blink their eyes, and make noises to show how they’re feeling. Fingerlings Narwals can give kids kisses that get bigger and louder the longer kids press the Narwhals’ faces to their cheeks. Buttheads collectible figures are available in four characters—Grim Ripper, Tushi, Robutt, and Brainfart. Kids can pull the Buttheads’ fingers for a gross surprise. Each Butthead has different attributes, including a Stank Score, loudness, and staying power, so kids can battle against their friends’ figures.
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THE TOY BOOK | FEBRUARY 2019 | toybook.com
