What’s
New
SUNRIGHTS INC.
Sunrights Inc. will work with Hasbro to relaunch the Beyblade franchise. The third generation, known as Beyblade Burst, will feature battle toys with a dynamic “burst” feature, designed to bring more excitement to the play pattern. Battling will trigger the spinning tops to dynamically disassemble, setting the stage for suspenseful competition. The toys will also include a digital component for western markets. The Beyblade Burst animated TV series, currently in production in Japan, will follow a new cast of characters, storylines, and battle drama. Sunrights, the fast growing entertainment arm of Japanese production company d-rights Inc., will handle the distribution of broadcast, merchandising, and promotional rights for Beyblade Burst in western markets, outside of Hasbro’s toy rights.
SONY PICTURES CP
Sony Pictures Consumer Products expands the digital reach for Ghostbusters, with a movie coming out this June. Ghostbusters will make guest appearances in high-profile games such as Fruit Ninja and The Respawnables. On consoles, kids can play with some of their favorite Ghostbusters characters and relive classic scenes from the original films with expansion packs for Lego Dimensions, from Warner Bros. Interactive Entertainment. Featuring more than 4,600 pieces, the two-story Lego Firehouse Headquarters stands 14 inches tall and features a laboratory, living quarters, and a containment unit. New Ghostbusters action figures, from Mattel, are 6-inch figures, and include renditions of Melissa McCarthy, Kristen Wiig, Kate McKinon, and Leslie Jones outfitted with new jumpsuits from the upcoming film. Simon & Schuster offers action-packed book tie-ins, featuring full-color stills. In addition, the Mega Mini Kit comes boxed with a tiny, detailed Proton Pack with lights and sounds. The kit also includes a mini book with stickers for kids to to decorate their own Proton Packs.
Lego Dimensions Ghostbusters Level Packs