Welcome to the February Toy Fair issue of The Toy Book!
I hope North American International Toy Fair was a successful, productive show for all of our readers. It was bitterly cold outside, but the new products we saw at Javits were hot!
Our editorial team was excited to see a lot of innovation at the show, and you’ll find information about hundreds of new products within this issue of The Toy Book.
Within this issue, you’ll also find a look at the top trends and growth of toy categories in 2015—plus insight for the market for this year—from The NPD Group, industry analyst Sean McGowan, and a number of other toy manufacturers, industry experts, and retailers in our State of the Industry Q&A.
Enjoy this issue of The Toy Book, and let us know what you think! Tweet @toybook or simply hit reply!