What’s New NKOK Gets Camouflaged
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KOK has partnered with camouflage designer RealTree to bring kids a line of highdefinition camouflage toys. The Compound Crossbow, a large crossbow equipped with a red LED scope, three suction-cup arrows, and a target to practice on, allows kids to shoot up to 50 feet. In addition, a RealTree Pistol Crossbow Set, an Archery Set, Walkie Talkies, and a Roleplay Camping Set will also be available.
RealTree Compound Crossbow
Eastcolight Lets Kids Discover and Share
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he 360 Super HD Microscope, from Eastcolight, features a 360-degree rotatable, wide-angle eyepiece for easy viewing. With the top and bottom LED light sources, kids can view both solid and transparent objects and adjust the brightness for maximum viewing comfort. The builtin selectable color filter allows for contrast enhancement. Kids can also record and share their findings with photos or video using the included smartphone adaptor.
Sony Pictures Consumer Products Has Reel Fun Toys in the Works
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ony Pictures Consumer Products (SPCP) has partnered on new products based on its upcoming slate of film releases, including the action-comedy Pixels, due in theaters this summer. SPCP will have a line of licensed items in categories such as costumes, collectibles, and gifts and novelties. Kellytoy will provide plush dolls in different sizes based on the characters from Hotel Transylvania 2. Looking ahead to the new Smurfs movie scheduled for August 2016, SPCP is partnering on toys and games, including The Smurfs iTalk mobile app, from Cupcake Digital. Users will have the chance to talk, giggle, wiggle, feed, and dance with their very own Smurf. They can also earn Smurfberries and buy treats for their blue pals. The Smurfs Bakery, from Budge Studios, is a mobile app in which users can join Smurfette in the kitchen and whip up desserts, including a Smurfberry Ice Pop. Through 3DMe, Ghostbusters fans can get a personalized Ghostbusters figurine. Fans can create their own collectible by uploading a picture of their face, selecting from a variety of themed character bodies, and choosing a hair color and style. Beginning this spring, Wonderland Toys offers a selection of 17-inch talking dolls featuring characters from Breaking Bad, including Walt as the Cook, Heisenberg, Jesse, and Saul. Each doll features quotes from the TV show. There will also be an exclusive figure featuring Walt in his underwear through Diamond Comics.
86 • THE TOY BOOK
FEBRUARY 2015