S TAT S HOT Dollar Sales, U.S. TOY INDUSTRY Supercategories* Supercategories
2013
2014
Change
Action Figures & Role Play
$1.15 billion
$1.26 billion
10 percent
Building Sets
$1.64 billion
$1.85 billion
13 percent
$1.42 billion
10 percent
$0.64 billion
10 percent
$0.94 billion
6 percent
Arts & Crafts Dolls
Games & Puzzles
Infant & Preschool Toys Youth Electronics
Outdoor & Sports Toys Plush
Vehicles
All Other Toys Grand Total *80 percent estimated toys universe coverage
$0.91 billion
$0.94 billion
$2.22 billion
$2.32 billion
$1.29 billion $2.95 billion
$2.82 billion
$0.59 billion $3.51 billion
$3.61 billion
$0.89 billion $1.25 billion
$1.25 billion
$1.08 billion
$1.08 billion
$17.47 billion
$18.11 billion
3 percent 4 percent
-4 percent 3 percent 0 percent 0 percent
4 percent
Source: The NPD Group/POS Tracking Service
2014 Top Selling Traditional Toy Items Ranked on Dollars Rank 1 2 3 4 5 6 7 8 9 10
42 • THE TOY BOOK
Item Teenage Mutant Ninja Turtles Disney Frozen Snow Glow Elsa Hot Wheels Cars Basic Asst. LeapFrog Explorer Licensed Software Asst. Galaxy Tab 3 Kids 8GB MineCraft Core Steve w/Accessory Zoomer Dino Asst. Barbie 3-Story Dream Townhouse Nabi 2 8GB Bundle 7-inch Tablet Disney Frozen Sparkle Doll Asst.
Manufacturer Playmates Toys Jakks Pacific Mattel LeapFrog Samsung Jazwares Spin Master Mattel Fuhu Mattel
Source: The NPD Group/Retail Tracking Service
FEBRUARY 2015