Insider Look at: 2014 Stats The Breakdown
$
1.4 1.1
brate Halloween in 2014, up from 158 million in 2013
billion
spent on adult costumes
$
162 million people were expected to cele-
$
350
billion
spent on children’s costumes
Where Halloween shoppers spend their money
million
spent on pet costumes
97%
Shoppers spent an estimated $2.8
on Halloween costumes in 2014
billion
78 percent of adults ages 18 to 24 said
they would dress in costume in 2014, up from 73 percent in 2013
16 Percent of people said they would turn
to pop culture for costume inspiration
33 Percent of Americans said they would
throw or attend Halloween parties
46.7 Percent of Americans said they would
31% 29%
decorate their homes and yards
The average adult ages 18 to 24 spent an es-
timated $87 on Halloween activities, up from $78 in 2013
$7.4 billion was projected to be spent on
Halloween products in 2014 Hard Goods Stores
8
Department Stores
Discount Retailers
Source: National Retail Federation
Source: Alliance Data Proprietary Consumer Panel
The Halloween Insider
Winter 2015