February 2015

Vehicles & Action Figures World Tech Toys Gives Hulk Wings

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orld Tech Toys has teamed up with Marvel for R/C toys based on The Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon. The company will also introduce a large selection of drones and create a line of flying and driving R/Cs based on the Sonic Boom, WWE, and Ghostbusters properties.

Borgfeldt Puts Racers in the Fast Lane

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he Litehawk Apex Motorcycle, from Borgfeldt (Canada) Ltd., is an R/C motorcycle modeled after Moto GP motorcycles. Featuring slick rubber tires, side guards, rear swing arm suspension, and mechanical gyro stabilization, this R/C offers maximum control on two wheels. Designed for kids ages 10 and up, racers can reach speeds up to 9 mph, and with its 2.4 GHz digital system, riders never have to worry about frequency or channel conflicts with other racers.

Hulkbuster (left) and Hulk (right) Helicopters

Silverlit Expands Its Nano Fleet

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ilverlit’s three-channel Nano Spy Cam allows kids to capture photos and videos midflight or from a secret location inside the transmitter carrying case. Its gyro stabilizer ensures smooth flying, and there are 32GBs of memory support included. Named the World’s Smallest R/C Model Helicopter by Guinness World Records, Silverlit’s Nano Falco XS is 2.3 inches and easy for kids of all skill levels to fly. The tiny helicopter features three-channel control and comes with a travel friendly storage case that converts into a landing pad. The Nano UFO is a four-channel, lightweight mini-UFO that flies inside and outside in calm conditions. The durable design and gyro stabilizer give kids a smooth flying experience and allow them to perform 360-degree flips and turns. The Nano UFO features LED lights and comes with spare propellers and a USB charging cable. Silverlit will also introduce its Sky Griffin, which features three-channel, super-wide infrared control and a pre-selected dual-band system. Thanks to auto stabilizing technology and a special propeller system, kids will be able to take advantage of the Sky Griffin’s precise speed control and excellent flying stability. Nano Spy Cam

230 • THE TOY BOOK

FEBRUARY 2015

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February 2015

Published on Feb 1, 2015

The Toy Book

Whether you were able to attend the show in New York earlier this month or just read about it on toybook.com, you’ll want to take a look through this issue. Featuring nearly 300 pages of new products, trends, stats, and executive Q&As, this is our biggest issue of the year! Inside, we take a look at the State of the Toy Industry with analyst Sean McGowan. The feature, beginning on our cover, offers an overview of how we finished out 2014, and where we are headed this holiday season. The NPD Group looks at the growth of trends and toy categories from the past two years, and offers insight for the market in 2015 via retail sales data and analysis. The Toy Book talked with retailers, manufacturers, and industry association heads to get their take on what to expect in 2015. Check it out, beginning on page 54. Our Toy Fair showcase begins on page 68. Take a peek at what’s on the way to retail shelves this year.