February 2015

EarZings Offers Pierce-Free Earrings

arZings are a new concept in pierce-free earrings. Different from clip-on or magnet earrings, EarZings use a patented coil design that gently hugs the earlobe to secure to the ear. Girls who do not have pierced ears can wear the hypoallergenic jewelry pieces, which are available in 24 styles.

YOXO Introduces Buildable Wynd

OXO will distribute Wynd, a white winged horse that kids can build using Y-, O-, and X-shaped links that are made in the U.S. from recycled wood pulp in the company’s wind-powered workshop. Upon completion, YOXO Wynd stands 21 inches tall. The 62 YOXO pieces in this set can also be attached to stuff around the house—toilet paper tubes, paper towel rolls, cardboard boxes, etc.—inspiring kids to build anything they can imagine. Wynd is designed for kids ages 6 and up.

FEBRUARY 2015

February 2015

Published on Feb 1, 2015

The Toy Book

About

Whether you were able to attend the show in New York earlier this month or just read about it on toybook.com, you’ll want to take a look through this issue. Featuring nearly 300 pages of new products, trends, stats, and executive Q&As, this is our biggest issue of the year! Inside, we take a look at the State of the Toy Industry with analyst Sean McGowan. The feature, beginning on our cover, offers an overview of how we finished out 2014, and where we are headed this holiday season. The NPD Group looks at the growth of trends and toy categories from the past two years, and offers insight for the market in 2015 via retail sales data and analysis. The Toy Book talked with retailers, manufacturers, and industry association heads to get their take on what to expect in 2015. Check it out, beginning on page 54. Our Toy Fair showcase begins on page 68. Take a peek at what’s on the way to retail shelves this year.

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