in this issue February 2015
D
F eatures
epartments
18 Publisher’s Viewpoint
48 50 54 66
34 Industry Update
38 The Big Toy Book’s
67 244
Sweet Suite 2015
40 TIA Happenings 41 Spotlight On:
Creative Factor
42 Stat Shot
44 TIA Perspectives 80 Property Profile:
Rubik’s Brand USA
102 Q&A with Elf Magic 108 A Look Inside:
Tangle Creations
242 Property Profile: Peppa Pig
246 Raising the Bar 290 Flashback:
February 1995
250 253
TOY FAIR 201 5 CATEGORY GUIDE
What’s New..............................................68 Activities & Construction ...........................128 Games & Puzzles .....................................150 Dolls & Plush ...........................................170 Vehicles & Action Figures ..........................218 Infant & Preschool ....................................232
The Halloween Insid er
page 255
Specialty Toys & Gifts TOY FAIR 2015 Page S6
191
EDITOR’S VIEWPOINT
NEWS
Page S3
Page S3
ASTRA’S INSIGHTS
MEDIA CENTER
Page S4
Page S26
TIPS FOR MAXIMIZING PROFITS Page S27
Published by Adventure Publishing Group, Inc.®
Volume 31, Number 1 www.toybook.com P UBLISHER Jonathan Samet jsamet@adventurepub.com E DITOR - IN -C HIEF Jackie Breyer jbreyer@adventurepub.com S ENIOR E DITORS Marissa DiBartolo mdibartolo@adventurepub.com Ali Mierzejewski amierzejewski@adventurepub.com A SSOCIATE E DITORS Christine Duhaime cduhaime@adventurepub.com Phil Guie pguie@adventurepub.com E DITORIAL A SSISTANT Deanna Atkins datkins@adventurepub.com E DITORIAL I NTERN Magdalene Michalik P RODUCTION D IRECTOR Bill Reese breese@adventurepub.com C ONTROLLER /O FFICE M ANAGER Lori Rubin lrubin@adventurepub.com
U.S. Corporate Headquarters Laurie Schacht, President laurieschacht@aol.com
Adventure Publishing Group, Inc.® 307 Seventh Ave., #1601 New York, NY 10001 Phone: (212) 575-4510 Fax: (212) 575-4521
Member, International Toy Magazine Association