Whether you were able to attend the show in New York earlier this month or just read about it on toybook.com, you’ll want to take a look through this issue. Featuring nearly 300 pages of new products, trends, stats, and executive Q&As, this is our biggest issue of the year!
Inside, we take a look at the State of the Toy Industry with analyst Sean McGowan. The feature, beginning on our cover, offers an overview of how we finished out 2014, and where we are headed this holiday season.
The NPD Group looks at the growth of trends and toy categories from the past two years, and offers insight for the market in 2015 via retail sales data and analysis.
The Toy Book talked with retailers, manufacturers, and industry association heads to get their take on what to expect in 2015. Check it out, beginning on page 54.
Our Toy Fair showcase begins on page 68. Take a peek at what’s on the way to retail shelves this year.
