What’s New Razor Spins and Drifts into Toy Fair
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azor will introduce a new line of ride-ons for this year. The Razor Jr. Lil’ Crazy, designed for kids ages 3 and up, will allow some of the youngest riders to get a little wild. Little ones will be able to get in on the drifting action with this smaller version of Razor’s Crazy Cart. Redesigned for younger riders with simplified controls and a maximum speed of 2 mph, the Lil’ Crazy provides a fun introduction to performing spins and drifts. Also from the Razor Jr. line is the Mini Mod, a fashion-forward ride-on for a new generation of riders. The Mini Mod’s design features a vintage style with modern colors. This electric scooter, with speeds up to 2 mph, features side footrests and a foot-pedal-activated motor that stops when released. Designed for kids ages 8 and up, the Razor GFD Fury is all about fast drifts and furious sparks. Featuring the same go-kart style frame and wheels as the Ground Force Drifter, the GFD Fury also has the unique Spark Bar that leaves a shower of sparks in its wake. At speeds of up to 10 mph, riders can power slide through corners, throw fish tails, and make fast 180-degree spins.
AG Properties Updates Classic Brands
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riginally introduced in 1983, AG Properties’ Care Bears will get a more vibrant and colorful look in their new iteration. With a website, digital games, and a number of apps, the Care Bears take sharing even further with thousands of fans on social media. The brand has also introduced a new campaign, #ShareYourCare, which speaks to the core values of the brand. Partners that will show off Care Bears products at Toy Fair include master toy partner Just Play, Wonder Forge for domain games and board games, Commonwealth Toy & Novelty Co. for backpack clip-ons, Playhut for indoor play tents, Montco for activities including corrugated artboards for coloring, Karmin Int’l for puzzles, Beaver books for water magic board books and bilingual books, Kellytoy USA for amusement park plush and sporting goods, Bendon Publishing for color and activity books and educational books, and Skyhigh International for back-to-school and stationery. Strawberry Shortcake is celebrating her 35th birthday with events coast to coast. Strawberry Shortcake will help to open the North American International Toy Fair, be honored on February 16 at a fancy fete in The Bridge Direct’s Toy Fair booth, and show off her wares at Mercedes Benz Fashion week on February 17, where she will unveil her exclusive Papyrus card line by artist Bella Pilar. Strawberry Shortcake will also throw a special Hollywood Oscar preview party with birthday cake and cupcakes. With more than 600 licensees, Strawberry Shortcake and her friends have seen several updated looks, but her values remain the same. Licensees include master toy partner The Bridge Direct, Jazwares for electronics, Montco for activities including corrugated artboards for coloring, Karmin Int’l for puzzles, Beaver books for water magic board books and bilingual books, Kellytoy USA for amusement park plush and sporting goods, Bendon Publishing for color and activity books and educational books, and Skyhigh International for back-to-school and stationery.
100 • THE TOY BOOK
FEBRUARY 2015